Results 1 to 15 of 280

Strategic Social Marketing

by Jeff French and Ross Gordon Sage Publications Ltd
Pub Date:
04/2015
ISBN:
9781446248621
Format:
Pb+ 448 pages

Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve...

  • AU$108.00
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  • AU$86.00
  • NZ$98.52

Public Relations Writing: Principles in Practice 2ed

by Donald Treadwell and Jill B Treadwell Sage Publications, Inc
Pub Date:
04/2005
ISBN:
9781412905510
Format:
Pbk 544 pages

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...

  • AU$250.00
  • NZ$260.87
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  • AU$200.00
  • NZ$229.57

International Public Relations: Negotiating Culture, Identity, and Power

by Patricia Curtin and T Kenn Gaither Sage Publications, Inc
Pub Date:
01/2007
ISBN:
9781412914154
Format:
Pb+ 320 pages

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...

  • AU$179.00
  • NZ$186.96
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  • AU$143.00
  • NZ$164.52

Social Marketing: Changing Behaviors for Good 5ed

by Nancy R Lee and Philip Kotler Sage Publications, Inc
Pub Date:
01/2015
ISBN:
9781452292144
Format:
Pbk 584 pages

Turning Principle into PracticeSocial Marketing: Changing Behaviors for Good is the definitive textbook for the planning and...

  • AU$129.00
  • NZ$136.52
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  • AU$103.00
  • NZ$119.57

Advertising Creative: Strategy, Copy, and Design 4ed

by Tom Altstiel and Jean Grow Sage Publications, Inc
Pub Date:
01/2016
ISBN:
9781506315386
Format:
Pbk 488 pages

Advertising Creative, Fourth Edition gets right to the point of advertising by stressing key principles and practical information...

  • AU$119.00
  • NZ$126.09
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  • AU$95.00
  • NZ$110.96

Public Relations: Concepts, Practice and Critique

by Jacquie L''Etang Sage Publications Ltd
Pub Date:
11/2007
ISBN:
9781412930482
Format:
Pb+ 304 pages

This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...

  • AU$84.00
  • NZ$88.70
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Handbook of Public Relations

by Robert L Heath Sage Publications, Inc
Pub Date:
07/2004
ISBN:
9781412909549
Format:
Pb+ 816 pages

The Handbook of Public Relations is another in the series of communication handbooks which has distinguished Sage Publications....

  • AU$133.00
  • NZ$140.87
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  • AU$106.00
  • NZ$123.39

Consumer Behaviour: Applications in Marketing 3ed

by Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele Sage Publications Ltd
Pub Date:
11/2016
ISBN:
9781473919501
Format:
Pb+ 368 pages

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the...

  • AU$106.00
  • NZ$111.30
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  • AU$84.00
  • NZ$97.57

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good 2ed

by Nedra Kline Weinreich Sage Publications, Inc
Pub Date:
10/2010
ISBN:
9781412953696
Format:
Pbk 328 pages

Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing...

  • AU$177.00
  • NZ$184.35
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  • AU$141.00
  • NZ$161.65

Key Concepts in Marketing

by Jim Blythe Sage Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$62.00
  • NZ$65.22
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  • AU$49.95
  • NZ$57.39

Global Marketing and Advertising: Understanding Cultural Paradoxes 4ed

by Marieke de Mooij Sage Publications, Inc
Pub Date:
09/2013
ISBN:
9781452257174
Format:
Pbk 416 pages

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter,...

  • AU$92.00
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  • AU$73.00
  • NZ$85.13

PR Professional's Handbook: Powerful, Practical Communications

by Caroline Black Kogan Page
Pub Date:
04/2014
ISBN:
9780749468422
Format:
Pbk 376 pages

At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate,...

  • AU$66.00
  • NZ$68.70
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Social Marketing Casebook

by Jeff French, Rowena Merritt and Lucy Reynolds Sage Publications Ltd
Pub Date:
10/2011
ISBN:
9780857025449
Format:
Pb+ 280 pages

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes...

  • AU$77.00
  • NZ$80.87
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  • AU$61.00
  • NZ$70.78

Choice Factory: 25 behavioural biases that influence what we buy

by Richard Shotton Harriman House
Pub Date:
03/2018
ISBN:
9780857196095
Format:
Pbk 200 pages

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to...

  • AU$34.99
  • NZ$34.77
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Social Media Marketing 3ed

by Tracy Tuten and Michael Solomon Sage Publications Ltd
Pub Date:
12/2017
ISBN:
9781526423870
Format:
Pb+ 448 pages

**Winner of the TAA 2017 Textbook Excellence Award** ‚ÄúSocial Media Marketing deserves special kudos for its courage...

  • AU$119.00
  • NZ$125.22
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  • AU$95.00
  • NZ$110.00
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