Results 1 to 15 of 37

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 4ed

by Ian Brace Kogan Page
Pub Date:
04/2018
ISBN:
9780749481971
Format:
Pbk 384 pages

Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge...

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Conducting Research Interviews for Business and Management Students

by Catherine Cassell SAGE Publications Ltd
Pub Date:
02/2015
ISBN:
9781446273555
Format:
Pb+ 120 pages

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake...

  • AU$59.99
  • NZ$61.73
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  • AU$47.95
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Designing Research Questionnaires for Business and Management Students

by Yuksel Ekinci SAGE Publications Ltd
Pub Date:
02/2015
ISBN:
9781446273579
Format:
Pb+ 184 pages

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake...

  • AU$75.00
  • NZ$77.39
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  • AU$60.00
  • NZ$67.91

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

by Colin Strong Kogan Page
Pub Date:
03/2015
ISBN:
9780749472115
Format:
Pb+ 224 pages

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an...

  • AU$54.99
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Market Research in Practice: An Introduction to Gaining Greater Market Insight 3ed

by Matthew Harrison, Julia Cupman, Oliver Truman and Paul Hague Kogan Page
Pub Date:
03/2016
ISBN:
9780749475857
Format:
Pbk 400 pages

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers,...

  • AU$83.00
  • NZ$86.09
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Marketing Research: A Concise Introduction 2ed

by Bonita Kolb SAGE Publications Ltd
Pub Date:
11/2017
ISBN:
9781526419279
Format:
Pb+ 328 pages

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for...

  • AU$109.00
  • NZ$114.78
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  • AU$87.00
  • NZ$100.43

Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research

by Darren Bridger Kogan Page
Pub Date:
08/2015
ISBN:
9780749473846
Format:
Pbk 224 pages

Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of...

  • AU$79.00
  • NZ$81.74
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Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers

by Mark Harnett Kogan Page
Pub Date:
09/2010
ISBN:
9780749460037
Format:
Pbk 128 pages

Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television...

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Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits

by Rachel Lawes Kogan Page
Pub Date:
03/2020
ISBN:
9781789662078
Format:
Pb+ 280 pages

Semiotics is big business. It is most famous for its unique ability to decode visual images, and is the only market research method...

  • AU$79.00
  • NZ$82.61
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Cambridge Marketing Handbook: Research

by Steve Bax Kogan Page
Pub Date:
12/2013
ISBN:
9780749470692
Format:
Hbk 128 pages

A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader...

  • AU$29.99
  • NZ$31.30
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Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets

by Sheila Keegan Kogan Page
Pub Date:
10/2009
ISBN:
9780749454647
Format:
Pbk 272 pages

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research....

  • AU$69.00
  • NZ$71.30
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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

by Betty Adamou Kogan Page
Pub Date:
11/2018
ISBN:
9780749483357
Format:
Pbk 360 pages

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution...

  • AU$83.00
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International Handbook of Market Research Techniques

by Robin Birn Kogan Page
Pub Date:
08/2002
ISBN:
9780749438654
Format:
Pbk 592 pages

This is a major text for all levels of marketing professionals and market researchers. It presents market research techniques...

  • AU$99.00
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Better Mousetrap: Brand Invention in a Media Democracy

by Simon Pont Kogan Page
Pub Date:
11/2012
ISBN:
9780749466213
Format:
Pbk 296 pages

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's...

  • AU$39.99
  • NZ$41.73
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Do Your Own Market Research 3ed

by Paul N Hague Kogan Page
Pub Date:
06/1998
ISBN:
9780749426521
Format:
Pbk 160 pages

Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring intensive...

  • AU$44.99
  • NZ$46.08
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