Results 1 to 15 of 38

Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

by Joseph Turow Yale University Press
Pub Date:
03/2017
ISBN:
9780300212198
Format:
Hbk 344 pages

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about...

  • AU$44.99
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 3ed

by Ian Brace Kogan Page
Pub Date:
06/2013
ISBN:
9780749467791
Format:
Pb+ 296 pages

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews,...

  • AU$66.00
  • NZ$68.70
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Conducting Research Interviews for Business and Management Students

by Catherine Cassell Sage Publications Ltd
Pub Date:
02/2015
ISBN:
9781446273555
Format:
Pb+ 120 pages

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake...

  • AU$51.99
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Designing Research Questionnaires for Business and Management Students

by Yuksel Ekinci Sage Publications Ltd
Pub Date:
02/2015
ISBN:
9781446273579
Format:
Pb+ 184 pages

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake...

  • AU$59.99
  • NZ$60.00
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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research

by Darren Bridger Kogan Page
Pub Date:
08/2015
ISBN:
9780749473846
Format:
Pbk 224 pages

Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of...

  • AU$73.00
  • NZ$75.65
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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

by Colin Strong Kogan Page
Pub Date:
03/2015
ISBN:
9780749472115
Format:
Pb+ 224 pages

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an...

  • AU$45.99
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Market Research in Practice: An Introduction to Gaining Greater Market Insight 3ed

by Matthew Harrison, Julia Cupman, Oliver Truman and Paul Hague Kogan Page
Pub Date:
03/2016
ISBN:
9780749475857
Format:
Pbk 400 pages

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers,...

  • AU$76.00
  • NZ$77.39
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Customer-Centric Marketing: A Pragmatic Framework

by R Ravi and Baohong Sun The MIT Press
Pub Date:
03/2016
ISBN:
9780262529051
Format:
Pbk 152 pages

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer...

  • AU$54.99
  • NZ$58.26
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Cambridge Marketing Handbook: Research

by Steve Bax Kogan Page
Pub Date:
12/2013
ISBN:
9780749470692
Format:
Hbk 128 pages

A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader...

  • AU$27.99
  • NZ$28.69
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Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets

by Sheila Keegan Kogan Page
Pub Date:
10/2009
ISBN:
9780749454647
Format:
Pbk 272 pages

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research....

  • AU$63.00
  • NZ$65.22
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International Handbook of Market Research Techniques

by Robin Birn Kogan Page
Pub Date:
08/2002
ISBN:
9780749438654
Format:
Pbk 592 pages

This is a major text for all levels of marketing professionals and market researchers. It presents market research techniques...

  • AU$92.00
  • NZ$96.52
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Better Mousetrap: Brand Invention in a Media Democracy

by Simon Pont Kogan Page
Pub Date:
11/2012
ISBN:
9780749466213
Format:
Pbk 296 pages

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's...

  • AU$34.99
  • NZ$39.12
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Mastering Market Analytics: Business Metrics GÇô Practice and Application

by Robert Kozielski Emerald Publishing Limited
Pub Date:
11/2017
ISBN:
9781787148369
Format:
Hbk 430 pages

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common...

  • AU$134.00
  • NZ$141.74
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Long-term Impact Of Marketing: A Compendium

by Dominique Hanssens World Scientific
Pub Date:
03/2018
ISBN:
9789813229792
Format:
Hbk 310 pages

  • AU$201.00
  • NZ$189.57
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Geodemographics for Marketers: Using Location Analysis for Research and Marketing

by Barry Leventhal Kogan Page
Pub Date:
01/2016
ISBN:
9780749473822
Format:
Pbk 232 pages

Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of the population living...

  • AU$73.00
  • NZ$73.91
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