Results 1 to 15 of 24

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 3ed

by Ian Brace Kogan Page
Pub Date:
06/2013
ISBN:
9780749467791
Format:
Pb+ 296 pages

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews,...

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Conducting Research Interviews for Business and Management Students

by Catherine Cassell Sage Publications Ltd
Pub Date:
02/2015
ISBN:
9781446273555
Format:
Pb+ 120 pages

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake...

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Designing Research Questionnaires for Business and Management Students

by Yuksel Ekinci Sage Publications Ltd
Pub Date:
02/2015
ISBN:
9781446273579
Format:
Pb+ 184 pages

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake...

  • AU$58.99
  • NZ$58.26
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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

by Colin Strong Kogan Page
Pub Date:
03/2015
ISBN:
9780749472115
Format:
Pb+ 224 pages

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an...

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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research

by Darren Bridger Kogan Page
Pub Date:
08/2015
ISBN:
9780749473846
Format:
Pbk 224 pages

Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of...

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Market Research in Practice: An Introduction to Gaining Greater Market Insight 3ed

by Matthew Harrison, Julia Cupman, Oliver Truman and Paul Hague Kogan Page
Pub Date:
03/2016
ISBN:
9780749475857
Format:
Pbk 400 pages

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers,...

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Customer-Centric Marketing: A Pragmatic Framework

by R Ravi and Baohong Sun The MIT Press
Pub Date:
03/2016
ISBN:
9780262529051
Format:
Pbk 152 pages

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer...

  • AU$56.99
  • NZ$56.52
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Cambridge Marketing Handbook: Research

by Steve Bax Kogan Page
Pub Date:
12/2013
ISBN:
9780749470692
Format:
Hbk 128 pages

A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader...

  • AU$27.99
  • NZ$28.69
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Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets

by Sheila Keegan Kogan Page
Pub Date:
10/2009
ISBN:
9780749454647
Format:
Pbk 272 pages

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research....

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Better Mousetrap: Brand Invention in a Media Democracy

by Simon Pont Kogan Page
Pub Date:
11/2012
ISBN:
9780749466213
Format:
Pbk 296 pages

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's...

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International Handbook of Market Research Techniques

by Robin Birn Kogan Page
Pub Date:
08/2002
ISBN:
9780749438654
Format:
Pbk 592 pages

This is a major text for all levels of marketing professionals and market researchers. It presents market research techniques...

  • AU$91.00
  • NZ$92.17
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Effective Use of Market Research: How to Drive and Focus Better Business Decisions 4ed

by Robin Birn Kogan Page
Pub Date:
03/2004
ISBN:
9780749442002
Format:
Pbk 256 pages

This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation...

  • AU$49.99
  • NZ$50.43
Available in Approx 14 days
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Market Intelligence

by Martin Callingham Kogan Page
Pub Date:
03/2004
ISBN:
9780749442019
Format:
Pbk 232 pages

One of the biggest problems facing organisations that commission market research is ensuring that they get the research they...

  • AU$59.99
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

by Merlin Stone, Bryan Foss & Alison Bond Kogan Page
Pub Date:
10/2004
ISBN:
9780749442927
Format:
Pbk 288 pages

Part of the new Market Research in Practice series - essential guides for the burgeoning Market Research Society training and...

  • AU$62.00
  • NZ$61.74
Available in Approx 14 days
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Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think

by Paul Szwarc Kogan Page
Pub Date:
07/2005
ISBN:
9780749443368
Format:
Pbk 272 pages

Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest...

  • AU$61.00
  • NZ$60.00
Title is Print on Demand - May take 4 weeks
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