Results 1 to 15 of 35

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 3ed

by Ian Brace Kogan Page
Pub Date:
06/2013
ISBN:
9780749467791
Format:
Pb+ 296 pages

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews,...

  • AU$66.00
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Conducting Research Interviews for Business and Management Students

by Catherine Cassell Sage Publications Ltd
Pub Date:
02/2015
ISBN:
9781446273555
Format:
Pb+ 120 pages

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake...

  • AU$49.99
  • NZ$53.91
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Designing Research Questionnaires for Business and Management Students

by Yuksel Ekinci Sage Publications Ltd
Pub Date:
02/2015
ISBN:
9781446273579
Format:
Pb+ 184 pages

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake...

  • AU$58.99
  • NZ$61.74
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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

by Colin Strong Kogan Page
Pub Date:
03/2015
ISBN:
9780749472115
Format:
Pb+ 224 pages

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an...

  • AU$45.99
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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research

by Darren Bridger Kogan Page
Pub Date:
08/2015
ISBN:
9780749473846
Format:
Pbk 224 pages

Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of...

  • AU$71.00
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Market Research in Practice: An Introduction to Gaining Greater Market Insight 3ed

by Matthew Harrison, Julia Cupman, Oliver Truman and Paul Hague Kogan Page
Pub Date:
03/2016
ISBN:
9780749475857
Format:
Pbk 400 pages

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers,...

  • AU$76.00
  • NZ$77.39
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Customer-Centric Marketing: A Pragmatic Framework

by R Ravi and Baohong Sun The MIT Press
Pub Date:
03/2016
ISBN:
9780262529051
Format:
Pbk 152 pages

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer...

  • AU$54.99
  • NZ$58.26
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Cambridge Marketing Handbook: Research

by Steve Bax Kogan Page
Pub Date:
12/2013
ISBN:
9780749470692
Format:
Hbk 128 pages

A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader...

  • AU$27.99
  • NZ$29.56
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International Handbook of Market Research Techniques

by Robin Birn Kogan Page
Pub Date:
08/2002
ISBN:
9780749438654
Format:
Pbk 592 pages

This is a major text for all levels of marketing professionals and market researchers. It presents market research techniques...

  • AU$79.00
  • NZ$85.22
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Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets

by Sheila Keegan Kogan Page
Pub Date:
10/2009
ISBN:
9780749454647
Format:
Pbk 272 pages

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research....

  • AU$63.00
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Better Mousetrap: Brand Invention in a Media Democracy

by Simon Pont Kogan Page
Pub Date:
11/2012
ISBN:
9780749466213
Format:
Pbk 296 pages

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's...

  • AU$34.99
  • NZ$39.99
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Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers

by Mark Harnett Kogan Page
Pub Date:
09/2010
ISBN:
9780749460037
Format:
Pbk 128 pages

Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television...

  • AU$19.99
  • NZ$21.73
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Market Research and Insight Yearbook: Transforming Evidence into Impact

by Kogan Page Editorial Staff Kogan Page
Pub Date:
06/2016
ISBN:
9780749478339
Format:
Hbk 208 pages

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive...

  • AU$72.00
  • NZ$73.04
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Architecting Experience: A Marketing Science And Digital Analytics Handbook

by Scot R Wheeler World Scientific
Pub Date:
12/2015
ISBN:
9789814725651
Format:
Pb+ 280 pages

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication...

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  • NZ$68.70
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