Results 1 to 15 of 70

Distribution Channels: Understanding and Managing Channels to Market 2ed

by Julian Dent Kogan Page
Pub Date:
06/2011
ISBN:
9780749462697
Format:
Pb+ 416 pages

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market...

  • AU$87.00
  • NZ$86.09
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How to Write a Marketing Plan 5ed

by John Westwood Kogan Page
Pub Date:
09/2016
ISBN:
9780749475710
Format:
Pbk 192 pages

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing...

  • AU$22.99
  • NZ$21.73
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New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies 3ed

by Robert B Miller, Stephen E Heiman & Tad Tuleja Kogan Page
Pub Date:
06/2011
ISBN:
9780749462949
Format:
Pbk 288 pages

One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting...

  • AU$62.00
  • NZ$62.61
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Now It's Your Turn For Success!:Training and Motivational Techniques for Direct Sales and Multi-Level Marketing (POD)

by Richard Houghton and Janet Kelly Anglo American Book Company
Pub Date:
02/1999
ISBN:
9781899836215
Format:
Pbk 278 pages

This book is packed with the very latest insights into Multi-Level Marketing. For those who have wondered what MLM or Network...

  • AU$34.99
  • NZ$39.12
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Pure Selling: The Basics

by Wayne Vanwyck Self-Counsel Press
Pub Date:
03/2000
ISBN:
9781551800639
Format:
Pbk 224 pages

Become a more confident and effective salesperson Create partnerships with your customers Meet the challenges of today's marketplace...

  • AU$27.99
  • NZ$28.69
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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

by Daniel Rowles Kogan Page
Pub Date:
04/2014
ISBN:
9780749469955
Format:
Pb+ 232 pages

Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content...

  • AU$59.99
  • NZ$60.00
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Valuable Content Marketing: How to Make Quality Content Your Key to Success 2ed

by Sonja Jefferson and Sharon Tanton Kogan Page
Pub Date:
07/2015
ISBN:
9780749473273
Format:
Pb+ 328 pages

From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever....

  • AU$51.99
  • NZ$52.17
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Selling to Win 4ed

by Richard Denny Kogan Page
Pub Date:
02/2013
ISBN:
9780749466312
Format:
Pbk 224 pages

Richard Denny is the 'godfather of salesmanship' and Selling to Win has established itself as an international best-seller and...

  • AU$32.99
  • NZ$34.77
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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness 2ed

by Malcolm McDonald, Peter Mouncey and Stan Maklan Kogan Page
Pub Date:
10/2014
ISBN:
9780749468972
Format:
Pbk 328 pages

Marketing Value Metrics introduces and guides readers through a metrics model that shows not only how marketing systematically...

  • AU$63.00
  • NZ$63.48
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20 Ps of Marketing: A Complete Guide to Marketing Strategy

by David Pearson Kogan Page
Pub Date:
12/2013
ISBN:
9780749471064
Format:
Pbk 336 pages

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed....

  • AU$51.99
  • NZ$52.17
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Neuro-Sell: How Neuroscience can Power Your Sales Success

by Simon Hazeldine Kogan Page
Pub Date:
11/2013
ISBN:
9780749469214
Format:
Pb+ 232 pages

Anyone involved in sales faces huge challenges these days, from fierce global competition, pressure on margins, difficulties of...

  • AU$32.99
  • NZ$34.77
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Complete Marketer: 60 Essential Concepts for Marketing Excellence

by Malcolm McDonald and Mike Meldrum Kogan Page
Pub Date:
05/2013
ISBN:
9780749466763
Format:
Pbk 336 pages

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent...

  • AU$51.99
  • NZ$52.17
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Rethinking Prestige Branding: Secrets of the Ueber-Brands

by Wolfgang Schaefer and J P Kuehlwein Kogan Page
Pub Date:
05/2015
ISBN:
9780749470036
Format:
Pb+ 272 pages

What makes someone do and pay 'anything' to clinch a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking...

  • AU$44.99
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5 Paths to Persuasion: The Art of Selling Your Message

by Robert B Miller, Gary A Williams and Alden M Hayashi Kogan Page
Pub Date:
05/2007
ISBN:
9780749449940
Format:
Pb+ 240 pages

To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what...

  • AU$24.99
  • NZ$26.08
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Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity

by Neil Gains Kogan Page
Pub Date:
11/2013
ISBN:
9780749470012
Format:
Pb+ 232 pages

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell....

  • AU$48.99
  • NZ$49.56
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