Results 1 to 15 of 38

Now It's Your Turn For Success!:Training and Motivational Techniques for Direct Sales and Multi-Level Marketing (POD)

by Richard Houghton and Janet Kelly Anglo American Book Company
Pub Date:
02/1999
ISBN:
9781899836215
Format:
Pbk 278 pages

This book is packed with the very latest insights into Multi-Level Marketing. For those who have wondered what MLM or Network...

  • AU$36.99
  • NZ$38.25
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Pure Selling: The Basics

by Wayne Vanwyck Self-Counsel Press
Pub Date:
03/2000
ISBN:
9781551800639
Format:
Pbk 224 pages

Become a more confident and effective salesperson Create partnerships with your customers Meet the challenges of today's marketplace...

  • AU$29.99
  • NZ$31.30
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Rethinking Prestige Branding: Secrets of the Ueber-Brands

by Wolfgang Schaefer and J P Kuehlwein Kogan Page
Pub Date:
05/2015
ISBN:
9780749470036
Format:
Pb+ 272 pages

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions...

  • AU$55.99
  • NZ$58.25
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Selling to Win 4ed

by Richard Denny Kogan Page
Pub Date:
02/2013
ISBN:
9780749466312
Format:
Pbk 224 pages

Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable...

  • AU$36.99
  • NZ$39.12
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Neuro-Sell: How Neuroscience can Power Your Sales Success

by Simon Hazeldine Kogan Page
Pub Date:
11/2013
ISBN:
9780749469214
Format:
Pb+ 232 pages

Anyone involved in sales faces huge challenges these days, from fierce global competition, pressure on margins, difficulties of...

  • AU$42.99
  • NZ$43.47
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20 Ps of Marketing: A Complete Guide to Marketing Strategy

by David Pearson Kogan Page
Pub Date:
12/2013
ISBN:
9780749471064
Format:
Pbk 336 pages

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed....

  • AU$56.99
  • NZ$59.12
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Complete Marketer: 60 Essential Concepts for Marketing Excellence

by Malcolm McDonald and Mike Meldrum Kogan Page
Pub Date:
05/2013
ISBN:
9780749466763
Format:
Pbk 336 pages

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent...

  • AU$56.99
  • NZ$59.12
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Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

by Malcolm McDonald and Grant Oliver Kogan Page
Pub Date:
10/2018
ISBN:
9780749481766
Format:
Pbk 256 pages

A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies...

  • AU$56.99
  • NZ$59.12
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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters

by Jan-Benedict Steenkamp and Laurens Sloot Kogan Page
Pub Date:
10/2018
ISBN:
9780749483470
Format:
Pbk 264 pages

Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000...

  • AU$55.99
  • NZ$58.25
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Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact

by Henry Stuart Kogan Page
Pub Date:
10/2018
ISBN:
9780749482862
Format:
Pbk 224 pages

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry...

  • AU$55.99
  • NZ$58.25
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Brand Success: How the World's Top 100 Brands Thrive and Survive 2ed

by Matt Haig Kogan Page
Pub Date:
05/2011
ISBN:
9780749462871
Format:
Pbk 304 pages

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal,...

  • AU$49.99
  • NZ$52.17
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Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing

by Tim Hughes, Adam Gray and Hugo Whicher Kogan Page
Pub Date:
10/2018
ISBN:
9780749483586
Format:
Pbk 248 pages

Since the earliest days of sales and marketing, these departments have been separate empires. They have different leaders, different...

  • AU$55.99
  • NZ$58.25
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Crank Em Up: Brilliant Sales Contests and Bright Ideas

by Fuller Self-Counsel Press
Pub Date:
03/1995
ISBN:
9780889087996
Format:
Pbk 123 pages

This high-energy book tells you everything you need to know to hit sales targets and grind out more sales right now! Written in...

  • AU$18.99
  • NZ$19.99
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Relationship Selling

by Johnston Johnston and Jean Withers Self-Counsel Press
Pub Date:
11/1990
ISBN:
9780889085299
Format:
Pbk 120 pages

Here is a book for people who don't think of themselves as salespeople, and don't want to either. It gives a proven method for...

  • AU$22.99
  • NZ$23.47
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New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets 3ed

by Robert B Miller, Stephen E Heiman and Tad Tuleja Kogan Page
Pub Date:
06/2011
ISBN:
9780749462901
Format:
Pbk 192 pages

Whatever a company's sales revenue, chances are that a majority comes from a few crucial accounts. The New Successful Large Account...

  • AU$65.00
  • NZ$66.96
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