Results 1 to 15 of 20

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement 2ed

by Daniel Rowles Kogan Page
Pub Date:
12/2017
ISBN:
9780749481698
Format:
Pbk 232 pages

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing,...

  • AU$51.99
  • NZ$53.91
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Sales and Marketing Channels: How to Build and Manage Distribution Strategy 3ed

by Julian Dent Kogan Page
Pub Date:
04/2018
ISBN:
9780749482145
Format:
Pbk 384 pages

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and...

  • AU$81.00
  • NZ$84.35
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Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing

by David Zilberman and Amir Heiman World Scientific / Now Publishers
Pub Date:
11/2018
ISBN:
9789813145665
Format:
Hbk 256 pages

Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce...

  • AU$182.00
  • NZ$185.22
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Management of Luxury: An International Guide 2ed

by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke Kogan Page
Pub Date:
06/2018
ISBN:
9780749481827
Format:
Pbk 456 pages

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders...

  • AU$83.00
  • NZ$86.09
Not Yet Published - See Pub Date for expected date
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Understanding Service Consumers

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659097
Format:
Pbk 56 pages

  • AU$17.99
  • NZ$17.38
Available in Approx 14 days
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Positioning Services In Competitive Markets

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659127
Format:
Pbk 50 pages

  • AU$17.99
  • NZ$17.38
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Developing Service Products And Brands

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659158
Format:
Pbk 54 pages

  • AU$17.99
  • NZ$17.38
Available in Approx 14 days
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Pricing Services And Revenue Management

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659189
Format:
Pbk 69 pages

  • AU$17.99
  • NZ$19.12
Available in Approx 14 days
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Service Marketing Communications

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659219
Format:
Pbk 82 pages

  • AU$18.99
  • NZ$19.12
Available in Approx 14 days
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Designing Customer Service Processes

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659240
Format:
Pbk 64 pages

  • AU$17.99
  • NZ$17.38
Available in Approx 14 days
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Balancing Capacity And Demand In Service Operations

by Jochen Wirtz Ws Professional
Pub Date:
11/2017
ISBN:
9781944659271
Format:
Pbk 55 pages

  • AU$17.99
  • NZ$17.38
Available in Approx 14 days
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Crafting The Service Environment

by Jochen Wirtz Ws Professional
Pub Date:
11/2017
ISBN:
9781944659301
Format:
Pbk 57 pages

  • AU$17.99
  • NZ$17.38
Available in Approx 14 days
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Managing People For Service Advantage

by Jochen Wirtz Ws Professional
Pub Date:
11/2017
ISBN:
9781944659332
Format:
Pbk 91 pages

  • AU$18.99
  • NZ$19.12
Available in Approx 14 days
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Managing Customer Relationships And Building Loyalty

by Jochen Wirtz Ws Professional
Pub Date:
11/2017
ISBN:
9781944659363
Format:
Pbk 75 pages

  • AU$17.99
  • NZ$19.12
Available in Approx 14 days
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Designing Complaint Handling And Service Recovery Strategies

by Jochen Wirtz Ws Professional
Pub Date:
12/2017
ISBN:
9781944659394
Format:
Pbk 72 pages

  • AU$17.99
  • NZ$19.12
Available in Approx 14 days
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