Results 1 to 15 of 22

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement 2ed

by Daniel Rowles Kogan Page
Pub Date:
12/2017
ISBN:
9780749481698
Format:
Pbk 232 pages

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing,...

  • AU$49.99
  • NZ$53.91
Available in Approx 7 days
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Sales and Marketing Channels: How to Build and Manage Distribution Strategy 3ed

by Julian Dent Kogan Page
Pub Date:
04/2018
ISBN:
9780749482145
Format:
Pbk 384 pages

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and...

  • AU$79.00
  • NZ$84.35
In Stock Now
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Management of Luxury: An International Guide 2ed

by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke Kogan Page
Pub Date:
06/2018
ISBN:
9780749481827
Format:
Pbk 496 pages

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders...

  • AU$82.00
  • NZ$86.09
Available in Approx 14 days
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Marketing Management in Turkey

by Selcen Ozturkcan and Elif Yolbulan Okan Emerald Publishing Limited
Pub Date:
07/2018
ISBN:
9781787145580
Format:
Hbk 339 pages

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization...

  • AU$132.00
  • NZ$138.26
Not Yet Published - See Pub Date for expected date
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Selling Science: How To Use Business Skills To Win Support For Scientific Research

by Steven Judge and Richard Lucas World Scientific Publishing Europe Ltd
Pub Date:
10/2018
ISBN:
9781786345721
Format:
Hbk 133 pages

  • AU$94.99
  • NZ$95.65
Not Yet Published - See Pub Date for expected date
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Selling by Telephone: From Cold Calling to Hot Profit 4ed

by Chris De Winter Kogan Page
Pub Date:
11/2001
ISBN:
9780749436827
Format:
Pbk 160 pages

Telesales is one of the expanding industries of the 21st century. This practical guide provides advice on how to maximise sales...

  • AU$44.99
  • NZ$43.47
Available in Approx 14 days
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Qualitative Consumer Research

by Russell Belk Emerald Publishing Limited
Pub Date:
07/2017
ISBN:
9781787144927
Format:
Hbk 296 pages

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers...

  • AU$146.00
  • NZ$152.17
Title is Print on Demand - May take 4 weeks
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Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing

by David Zilberman and Amir Heiman World Scientific / Now Publishers
Pub Date:
04/2019
ISBN:
9789813145665
Format:
Hbk 256 pages

Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce...

  • AU$185.00
  • NZ$193.04
Not Yet Published - See Pub Date for expected date
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Understanding Service Consumers

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659097
Format:
Pbk 56 pages

  • AU$18.99
  • NZ$19.12
Available in Approx 14 days
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Positioning Services In Competitive Markets

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659127
Format:
Pbk 50 pages

  • AU$17.99
  • NZ$19.12
Available in Approx 14 days
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Developing Service Products And Brands

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659158
Format:
Pbk 54 pages

  • AU$18.99
  • NZ$19.12
Available in Approx 14 days
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Pricing Services And Revenue Management

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659189
Format:
Pbk 69 pages

  • AU$18.99
  • NZ$19.99
Available in Approx 14 days
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Service Marketing Communications

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659219
Format:
Pbk 82 pages

  • AU$18.99
  • NZ$19.99
Available in Approx 14 days
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Designing Customer Service Processes

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659240
Format:
Pbk 64 pages

  • AU$18.99
  • NZ$19.12
Available in Approx 14 days
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Balancing Capacity And Demand In Service Operations

by Jochen Wirtz Ws Professional
Pub Date:
11/2017
ISBN:
9781944659271
Format:
Pbk 55 pages

  • AU$18.99
  • NZ$19.12
Available in Approx 14 days
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