Results 1 to 15 of 208

Designing for Growth: A Design Thinking Toolkit for Managers

by Jeanne Liedtka and Tim Ogilvie Columbia University Press
Pub Date:
06/2011
ISBN:
9780231158381
Format:
Hbk 248 pages

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: ''design thinking,'' or the ability to...

  • AU$55.99
  • NZ$58.26
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Handbook of Marketing

by Barton A Weitz and Robin Wensley Sage Publications Ltd
Pub Date:
03/2006
ISBN:
9781412921206
Format:
Pb+ 582 pages

'The Handbook of Marketing is different that Barton Weitz and Robin Wensley are its editors should suggest something out of the...

  • AU$106.00
  • NZ$109.57
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Key Concepts in Marketing

by Jim Blythe Sage Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$59.99
  • NZ$60.00
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Distribution Channels: Understanding and Managing Channels to Market 2ed

by Julian Dent Kogan Page
Pub Date:
06/2011
ISBN:
9780749462697
Format:
Pb+ 416 pages

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market...

  • AU$89.00
  • NZ$93.04
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How to Write a Marketing Plan 5ed

by John Westwood Kogan Page
Pub Date:
09/2016
ISBN:
9780749475710
Format:
Pbk 192 pages

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing...

  • AU$24.99
  • NZ$26.08
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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

by Walter Wymer, Patricia Knowles, Roger Gomes, Michael Polonsky and Barry O'Mahoney Sage Publications, Inc
Pub Date:
03/2006
ISBN:
9781412909235
Format:
Hbk 384 pages

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that...

  • AU$288.00
  • NZ$293.91
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Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

by Jim Blythe Sage Publications Ltd
Pub Date:
10/2006
ISBN:
9781412930888
Format:
Pb+ 160 pages

This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers...

  • AU$39.99
  • NZ$41.73
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Social Media Marketing: Theories and Applications

by Stephan Dahl Sage Publications Ltd
Pub Date:
12/2014
ISBN:
9781446280744
Format:
Pb+ 288 pages

Social media has quickly become part of the fabric of our daily lives, and as we flocked to it, so have most companies and organisations...

  • AU$98.00
  • NZ$100.87
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Business-to-Business Marketing 3ed

by Ross Brennan, Louise Canning and Raymond McDowell Sage Publications Ltd
Pub Date:
05/2014
ISBN:
9781446273739
Format:
Pb+ 408 pages

This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European...

  • AU$102.00
  • NZ$103.48
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Now It's Your Turn For Success!:Training and Motivational Techniques for Direct Sales and Multi-Level Marketing (POD)

by Richard Houghton and Janet Kelly Anglo American Book Company
Pub Date:
02/1999
ISBN:
9781899836215
Format:
Pbk 278 pages

This book is packed with the very latest insights into Multi-Level Marketing. For those who have wondered what MLM or Network...

  • AU$34.99
  • NZ$39.12
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Getting Publicity 3ed

by Tana Fletcher and Julia Rockler Self-Counsel Press
Pub Date:
04/1994
ISBN:
9781551803128
Format:
Pbk 224 pages

If you'd like to know all the inside secrets for attracting publicity to your business, your association, or yourself, you need...

  • AU$29.99
  • NZ$33.03
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Marketing Your Service 4ed incl CD

by Jean Withers and Carol Vipperman Self-Counsel Press
Pub Date:
03/2003
ISBN:
9781551803951
Format:
Pbk 168 pages

To effectively sell your service business, you must let people know that you exist and that you are better than your competition...

  • AU$32.99
  • NZ$34.77
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Survival Math for Marketers

by Peter G Weiglin Sage Publications, Inc
Pub Date:
07/2002
ISBN:
9780761916321
Format:
Pb+ 144 pages

The key goal of Survival Math For Marketers is a solution to a common problem in business -- namely, the lack of mathematics know-how...

  • AU$69.00
  • NZ$72.17
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Secrets of Advertising to Gen Y Consumers

by Aiden Livingston Self-Counsel Press
Pub Date:
05/2010
ISBN:
9781770400344
Format:
Pbk 136 pages

Traditional marketing is dead, and “Generation Y” killed it. Advertisers are finding it harder to reach consumers using traditional...

  • AU$24.99
  • NZ$28.69
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Persuasive Copywriting: Using Psychology to Engage, Influence and Sell

by Andy Maslen Kogan Page
Pub Date:
03/2015
ISBN:
9780749473990
Format:
Pb+ 256 pages

Advanced Copywriting: Using psychology to influence, persuade and sell is the book for marketers ready to take a step up and learn...

  • AU$41.99
  • NZ$43.47
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