Results 1 to 14 of 14

Do the Web Write: Writing for and Marketing Your Website

by Dan Furman Self-Counsel Press
Pub Date:
02/2009
ISBN:
9781551808321
Format:
Pbk 180 pages

The hardest part of making a successful website isn’t “making” it—you can hire someone to do the design and coding. The hardest...

  • AU$32.99
  • NZ$34.77
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Complaint Management Excellence: Creating Customer Loyalty through Service Recovery

by Sarah Cook Kogan Page
Pub Date:
05/2012
ISBN:
9780749465308
Format:
Pbk 208 pages

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations....

  • AU$69.00
  • NZ$74.78
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Scoring Points: How Tesco Continues to Win Customer Loyalty 2ed

by Clive Humby, Terry Hunt & Tim Phillips Kogan Page
Pub Date:
08/2008
ISBN:
9780749453381
Format:
Pb+ 304 pages

Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt,...

  • AU$52.99
  • NZ$51.30
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Call Centre Training Handbook: A Complete Guide to Learning and Development in Contact Centres

by John P. Wilson Kogan Page
Pub Date:
12/2008
ISBN:
9780749450885
Format:
Hbk 336 pages

The Call Centre Training Handbook is a complete resource for providing learning, training and development within contact centres....

  • AU$96.00
  • NZ$99.13
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Customer Care Excellence: How to Create an Effective Customer Focus 6ed

by Sarah Cook Kogan Page
Pub Date:
11/2010
ISBN:
9780749457051
Format:
Pbk 288 pages

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers...

  • AU$64.00
  • NZ$66.09
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Emotionomics: Leveraging Emotions for Business Success 2ed

by Dan Hill Kogan Page
Pub Date:
10/2010
ISBN:
9780749461898
Format:
Pbk 288 pages

'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality...

  • AU$41.99
  • NZ$43.47
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Network Is Your Customer: Five Strategies to Thrive in a Digital Age

by David Rogers Yale University Press
Pub Date:
11/2012
ISBN:
9780300188295
Format:
Pb+ 336 pages

  • AU$34.99
  • NZ$36.51
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Lean Customer Engagement

by Shil Niyogi Sage Publications Pvt. Ltd
Pub Date:
10/2016
ISBN:
9789385985188
Format:
Pbk 204 pages

The book will serve as a guidebook to develop and grow successful businesses through an engaged customer base. 

  • AU$33.99
  • NZ$34.77
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Customer Relationship Marketing 2ed

by Merlin Stone, Neil Woodcock & Liz Machtynger Kogan Page
Pub Date:
04/2000
ISBN:
9780749427009
Format:
Pbk 160 pages

Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce...

  • AU$39.99
  • NZ$39.12
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Keeping Customers Happy

by Jacqueline Dunckel and Brian Taylor Self-Counsel Press
Pub Date:
03/1991
ISBN:
9780889087903
Format:
Pbk 5 pages

  • AU$17.99
  • NZ$17.38
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Crack the Code: Upgrade your customer experience, one conversation at a time

by Sally Earnshaw, Sean Spurgin and Steve Bent Harriman House
Pub Date:
08/2017
ISBN:
9781999715205
Format:
Pbk 226 pages

Customer experience is where it's at and human conversations are your most valuable code. This inspiring manual explains how to...

  • AU$32.99
  • NZ$33.03
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Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing

by Alison Williams & Roddy Mullin Kogan Page
Pub Date:
06/2009
ISBN:
9780749456269
Format:
Pb+ 272 pages

If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ...

  • AU$64.00
  • NZ$61.74
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CRM Project Management: Building Realistic Expectations and Managing Risk

by Michael Gentle Kogan Page
Pub Date:
10/2002
ISBN:
9780749438982
Format:
Pbk 240 pages

Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically...

  • AU$73.00
  • NZ$73.91
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Investor's Guide to Ethical and Socially Responsible Investment Funds

by John Hancock Kogan Page
Pub Date:
04/2005
ISBN:
9780749441463
Format:
Hbk 320 pages

Ethical investment has made great strides in recent years, but many professional investors and most IFAs (from whom the majority...

  • AU$110.00
  • NZ$113.04
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