Results 1711 to 1725 of 1851

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale 2ed

by Markus Ståhlberg & Ville Maila Kogan Page
Pub Date:
02/2012
ISBN:
9780749464714
Format:
Hbk 296 pages

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively...

  • AU$75.00
  • NZ$77.39
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Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World

by Nick Burcher Kogan Page
Pub Date:
03/2012
ISBN:
9780749465629
Format:
Pbk 296 pages

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's...

  • AU$52.99
  • NZ$51.30
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How to Sell to Retail: The Secrets of Getting Your Product to Market

by Clare Rayner Kogan Page
Pub Date:
02/2013
ISBN:
9780749466800
Format:
Pbk 264 pages

Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain...

  • AU$63.00
  • NZ$65.22
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Gabbitas Top 500 Independent Schools: A Guide to the Best in Private Education

by Gabbitas Kogan Page
Pub Date:
03/2014
ISBN:
9780749470357
Format:
Pbk 256 pages

Every parent wants their child to flourish throughout their education, and few decisions are more difficult than choosing the...

  • AU$38.99
  • NZ$39.99
Available in Approx 15 days
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Rebel Entrepreneur: Rewriting the Business Rulebook

by Jonathan Moules Kogan Page
Pub Date:
07/2012
ISBN:
9780749464820
Format:
Pbk 224 pages

Everyone wants to start their own business and there are many of books telling you how to go about it. The only trouble is that...

  • AU$34.99
  • NZ$34.77
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Handbook of Work-based Pension Schemes: An Employer's Guide to Designing and Managing an Effective Pension Scheme

by Adam Jolly Kogan Page
Pub Date:
01/2013
ISBN:
9780749465346
Format:
Hbk 264 pages

From Autumn 2012, all UK employers will be expected to start offering a pension to any employee who earns more than £5,000. This...

  • AU$72.00
  • NZ$72.17
New Edition Pending in December
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Precision Marketing: Maximizing Revenue Through Relevance

by Sandra Zoratti & Lee Gallagher Kogan Page
Pub Date:
05/2012
ISBN:
9780749465353
Format:
Pbk 224 pages

Marketers around the globe are recognising that increasing customization and precision is critical to their commercial success....

  • AU$49.99
  • NZ$52.17
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Handbook of Personal Wealth Management: How to Ensure Maximum Investment Returns with Security 8ed

by Jonathan Reuvid Kogan Page
Pub Date:
07/2012
ISBN:
9780749464899
Format:
Hbk 264 pages

The Handbook of Personal Wealth Management offers authoritative and jargon-free advice on how to structure perosnal and business-related...

  • AU$115.00
  • NZ$118.26
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Adaptability: The Art of Winning In An Age of Uncertainty

by Max McKeown Kogan Page
Pub Date:
04/2012
ISBN:
9780749465247
Format:
Pbk 232 pages

Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference...

  • AU$34.99
  • NZ$34.77
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Creating the Strategy: Winning and Keeping Customers in B2B Markets

by Rennie Gould Kogan Page
Pub Date:
08/2012
ISBN:
9780749466145
Format:
Pbk 248 pages

Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing...

  • AU$74.00
  • NZ$76.52
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Consumer Mind: Brand Perception and the Implications for Marketers

by Pepe Martínez Kogan Page
Pub Date:
06/2012
ISBN:
9780749465704
Format:
Pbk 200 pages

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception...

  • AU$62.00
  • NZ$63.48
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Retail Champion: 10 Steps to Retail Success

by Clare Rayner Kogan Page
Pub Date:
07/2012
ISBN:
9780749465889
Format:
Pb+ 224 pages

Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The...

  • AU$62.00
  • NZ$64.35
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Diversity in Coaching: Working with Gender, Culture, Race and Age 2ed

by Jonathan Passmore Kogan Page
Pub Date:
05/2013
ISBN:
9780749466626
Format:
Pb+ 312 pages

Diversity in Coaching explores the impact and implication of difference in coaching. The book looks at how coaches can respond...

  • AU$76.00
  • NZ$77.39
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Soul Trader: Putting the Heart Back into Your Business

by Rasheed Ogunlaru Kogan Page
Pub Date:
10/2012
ISBN:
9780749466374
Format:
Pbk 272 pages

If your heart's not in your business, why are you? In the flurry of everyday deadlines, fire fighting and all the pressing demands...

  • AU$34.99
  • NZ$39.12
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Professional's Guide to Business Development: How to Win Business in the Professional Services

by Stephen Newton Kogan Page
Pub Date:
12/2012
ISBN:
9780749466534
Format:
Pbk 184 pages

When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring...

  • AU$83.00
  • NZ$85.22
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