Results 1 to 15 of 107

Consumer Behaviour: Applications in Marketing 2ed

by Robert East, Malcolm Wright and Marc Vanhuele Sage Publications Ltd
Pub Date:
01/2013
ISBN:
9781446211236
Format:
Pb+ 352 pages

What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend...

  • AU$95.00
  • NZ$94.78
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Strategic Social Marketing

by Jeff French and Ross Gordon Sage Publications Ltd
Pub Date:
04/2015
ISBN:
9781446248621
Format:
Pb+ 448 pages

Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve...

  • AU$72.00
  • NZ$74.78
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Public Relations Writing: Principles in Practice 2ed

by Donald Treadwell and Jill B Treadwell Sage Publications, Inc
Pub Date:
04/2005
ISBN:
9781412905510
Format:
Pbk 544 pages

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...

  • AU$235.00
  • NZ$233.91
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International Public Relations: Negotiating Culture, Identity, and Power

by Patricia Curtin and T Kenn Gaither Sage Publications, Inc
Pub Date:
01/2007
ISBN:
9781412914154
Format:
Pb+ 320 pages

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...

  • AU$159.00
  • NZ$160.00
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Social Marketing: Changing Behaviors for Good 5ed

by Nancy R Lee and Philip Kotler Sage Publications, Inc
Pub Date:
01/2015
ISBN:
9781452292144
Format:
Pbk 584 pages

Turning Principle into PracticeSocial Marketing: Changing Behaviors for Good is the definitive textbook for the planning and...

  • AU$123.00
  • NZ$127.83
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Public Relations: Concepts, Practice and Critique

by Jacquie L''Etang Sage Publications Ltd
Pub Date:
11/2007
ISBN:
9781412930482
Format:
Pb+ 304 pages

This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...

  • AU$75.00
  • NZ$75.65
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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good 2ed

by Nedra Kline Weinreich Sage Publications, Inc
Pub Date:
10/2010
ISBN:
9781412953696
Format:
Pbk 328 pages

Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing...

  • AU$156.00
  • NZ$154.78
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Advertising Creative: Strategy, Copy, and Design 4ed

by Tom Altstiel and Jean Grow Sage Publications, Inc
Pub Date:
01/2016
ISBN:
9781506315386
Format:
Pbk 488 pages

Advertising Creative, Fourth Edition gets right to the point of advertising by stressing key principles and practical information...

  • AU$117.00
  • NZ$120.87
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Key Concepts in Marketing

by Jim Blythe Sage Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$57.99
  • NZ$58.26
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PR Professional's Handbook: Powerful, Practical Communications

by Caroline Black Kogan Page
Pub Date:
04/2014
ISBN:
9780749468422
Format:
Pbk 376 pages

At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate,...

  • AU$64.00
  • NZ$64.35
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Social Marketing Casebook

by Jeff French, Rowena Merritt and Lucy Reynolds Sage Publications Ltd
Pub Date:
10/2011
ISBN:
9780857025449
Format:
Pb+ 280 pages

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes...

  • AU$72.00
  • NZ$72.17
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Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

by Jim Blythe Sage Publications Ltd
Pub Date:
10/2006
ISBN:
9781412930888
Format:
Pb+ 160 pages

This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers...

  • AU$38.99
  • NZ$39.12
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Understanding Social Media: How to Create a Plan for Your Business that Works

by Damian Ryan Kogan Page
Pub Date:
04/2015
ISBN:
9780749473563
Format:
Pb+ 304 pages

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience,...

  • AU$49.99
  • NZ$51.30
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Relationship Marketing: A Consumer Experience Approach

by Steve Baron, Tony Conway and Gary Warnaby Sage Publications Ltd
Pub Date:
04/2010
ISBN:
9781412931229
Format:
Pb+ 216 pages

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex...

  • AU$73.00
  • NZ$73.04
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Global Marketing and Advertising: Understanding Cultural Paradoxes 4ed

by Marieke de Mooij Sage Publications, Inc
Pub Date:
09/2013
ISBN:
9781452257174
Format:
Pbk 416 pages

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter,...

  • AU$88.00
  • NZ$91.30
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