Results 1 to 15 of 122

Public Relations Writing: Principles in Practice 2ed

by Donald Treadwell and Jill B Treadwell SAGE Publications, Inc
Pub Date:
04/2005
ISBN:
9781412905510
Format:
Pbk 544 pages

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...

  • AU$262.00
  • NZ$267.83
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  • AU$209.00
  • NZ$235.30

International Public Relations: Negotiating Culture, Identity, and Power

by Patricia Curtin and T Kenn Gaither SAGE Publications, Inc
Pub Date:
01/2007
ISBN:
9781412914154
Format:
Pb+ 320 pages

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...

  • AU$223.00
  • NZ$227.83
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  • AU$178.00
  • NZ$199.91

Public Relations: Concepts, Practice and Critique

by Jacquie L''Etang SAGE Publications Ltd
Pub Date:
11/2007
ISBN:
9781412930482
Format:
Pb+ 304 pages

This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...

  • AU$96.00
  • NZ$99.13
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Consumer Behaviour: Applications in Marketing 3ed

by Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele SAGE Publications Ltd
Pub Date:
11/2016
ISBN:
9781473919501
Format:
Pb+ 368 pages

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the...

  • AU$129.00
  • NZ$133.04
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  • AU$103.00
  • NZ$116.70

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good 2ed

by Nedra Kline Weinreich SAGE Publications, Inc
Pub Date:
10/2010
ISBN:
9781412953696
Format:
Pbk 328 pages

Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing...

  • AU$215.00
  • NZ$220.87
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  • AU$172.00
  • NZ$194.17

Social Media Marketing 3ed

by Tracy Tuten and Michael Solomon SAGE Publications Ltd
Pub Date:
12/2017
ISBN:
9781526423870
Format:
Pb+ 448 pages

**Winner of the TAA 2017 Textbook Excellence Award** ‚ÄúSocial Media Marketing deserves special kudos for its courage...

  • AU$129.00
  • NZ$133.91
  • SAGE Student Price AU$109.00
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  • AU$103.00
  • NZ$117.65

Marketing Communications: Objectives, Strategy, Tactics

by John R Rossiter, Larry Percy and Lars Bergkvist SAGE Publications Ltd
Pub Date:
09/2018
ISBN:
9781526438652
Format:
Pb+ 584 pages

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding...

  • AU$133.00
  • NZ$138.26
  • SAGE Student Price AU$113.00
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Digital Marketing: Strategic Planning & Integration

by Annmarie Hanlon SAGE Publications Ltd
Pub Date:
02/2019
ISBN:
9781526426673
Format:
Pb+ 416 pages

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement...

  • AU$109.00
  • NZ$113.04
  • SAGE Student Price AU$92.00
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Key Concepts in Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$72.00
  • NZ$73.04
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  • AU$57.95
  • NZ$64.09

Principles of Marketing for a Digital Age

by Tracy L. Tuten SAGE Publications Ltd
Pub Date:
01/2020
ISBN:
9781526423344
Format:
Pb+ 496 pages

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines...

  • AU$129.00
  • NZ$133.91
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PR Professional's Handbook: Powerful, Practical Communications

by Caroline Black Kogan Page
Pub Date:
04/2014
ISBN:
9780749468422
Format:
Pbk 376 pages

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses...

  • AU$72.00
  • NZ$74.78
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Social Marketing: Behavior Change for Social Good 6ed (ISE)

by Nancy R. Lee and Philip Kotler SAGE Publications, Inc
Pub Date:
05/2019
ISBN:
9781544371863
Format:
Pbk 624 pages

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing...

  • AU$164.00
  • NZ$169.57
  • SAGE Student Price AU$139.40
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Principles of Marketing for a Digital Age (Paperback and ebook)

by Tracy L. Tuten SAGE Publications Ltd
Pub Date:
12/2019
ISBN:
9781529734812
Format:
Kit 496 pages

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines...

  • AU$167.00
  • NZ$173.04
  • SAGE Student Price AU$141.95
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Social Marketing Casebook

by Jeff French, Rowena Merritt and Lucy Reynolds SAGE Publications Ltd
Pub Date:
10/2011
ISBN:
9780857025449
Format:
Pb+ 280 pages

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes...

  • AU$89.00
  • NZ$93.04
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  • AU$71.00
  • NZ$81.30

Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
10/2006
ISBN:
9781412930888
Format:
Pb+ 160 pages

This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers...

  • AU$42.99
  • NZ$43.47
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  • AU$34.95
  • NZ$38.21
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