Results 1 to 15 of 28

Public Relations Writing: Principles in Practice 2ed

by Donald Treadwell and Jill B Treadwell Sage Publications, Inc
Pub Date:
04/2005
ISBN:
9781412905510
Format:
Pbk 544 pages

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...

  • AU$257.00
  • NZ$259.13
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International Public Relations: Negotiating Culture, Identity, and Power

by Patricia Curtin and T Kenn Gaither Sage Publications, Inc
Pub Date:
01/2007
ISBN:
9781412914154
Format:
Pb+ 320 pages

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...

  • AU$187.00
  • NZ$187.83
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Public Relations: Concepts, Practice and Critique

by Jacquie L''Etang Sage Publications Ltd
Pub Date:
11/2007
ISBN:
9781412930482
Format:
Pb+ 304 pages

This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...

  • AU$82.00
  • NZ$84.35
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice 4ed

by Michael Regester & Judy Larkin Kogan Page
Pub Date:
06/2008
ISBN:
9780749451073
Format:
Pbk 264 pages

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation...

  • AU$49.99
  • NZ$51.30
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media 2ed

by David Phillips and Philip Young Kogan Page
Pub Date:
05/2009
ISBN:
9780749449681
Format:
Pbk 288 pages

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals...

  • AU$51.99
  • NZ$53.04
New Edition Coming in January
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PR Professional's Handbook: Powerful, Practical Communications

by Caroline Black Kogan Page
Pub Date:
04/2014
ISBN:
9780749468422
Format:
Pbk 376 pages

At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate,...

  • AU$67.00
  • NZ$65.22
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Ongoing Crisis Communication: Planning, Managing, and Responding 4ed

by W Timothy Coombs Sage Publications, Inc
Pub Date:
01/2014
ISBN:
9781452261362
Format:
Pbk 256 pages

Crises occur every day: an airplane crashes into a mountain, a corporation lays off thousands of workers, an oil spill threatens...

  • AU$184.00
  • NZ$184.35
Available in Approx 5 days
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Planning and Managing Public Relations Campaigns: A Strategic Approach 4ed

by Anne Gregory Kogan Page
Pub Date:
12/2015
ISBN:
9780749468736
Format:
Pbk 224 pages

Getting a public relations campaign or programme off the ground can seem an overwhelming task. The secret of success lies in good...

  • AU$59.99
  • NZ$60.00
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Key Concepts in Public Relations

by Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Eliot Pill Sage Publications Ltd
Pub Date:
03/2009
ISBN:
9781412923194
Format:
Pb+ 272 pages

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety...

  • AU$69.00
  • NZ$68.70
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Event Planning and Management: A Practical Handbook for PR and Events Professionals

by Ruth Dowson and David Bassett Kogan Page
Pub Date:
09/2015
ISBN:
9780749471392
Format:
Pbk 328 pages

Event Planning and Management introduces the events industry as an exciting, innovative and highly challenging environment in...

  • AU$57.99
  • NZ$59.13
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Public Relations Online: Lasting Concepts for Changing Media

by Tom Kelleher Sage Publications, Inc
Pub Date:
12/2006
ISBN:
9781412914178
Format:
Pbk 184 pages

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects...

  • AU$97.00
  • NZ$97.39
Available in Approx 14 days
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Sports Public Relations

by Jacquie L'Etang Sage Publications Ltd
Pub Date:
12/2013
ISBN:
9781412936194
Format:
Pb+ 216 pages

Sport is one of the world's major businesses but it is also entertainment, celebrity, participation, fandom and a central part...

  • AU$66.00
  • NZ$66.09
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Media Interview Techniques: A Complete Guide to Media Training

by Robert Taylor Kogan Page
Pub Date:
11/2015
ISBN:
9780749474720
Format:
Pbk 224 pages

Any individual preparing for an encounter with the media, however practised they are or well-rehearsed, understandably feels a...

  • AU$49.99
  • NZ$51.30
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Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions

by Rich Leigh Kogan Page
Pub Date:
04/2017
ISBN:
9780749479596
Format:
Pbk 224 pages

Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions uses popular myths about the theory and practice...

  • AU$31.99
  • NZ$33.03
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Introducing Public Relations: Theory and Practice

by Keith Butterick Sage Publications Ltd
Pub Date:
02/2011
ISBN:
9781412921152
Format:
Pb+ 240 pages

Introducing Public Relatons is your guide to the basics of public relations: where it came from, what it means and what issues...

  • AU$69.00
  • NZ$73.91
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