Results 61 to 75 of 75

Global Brand Management: A Guide to Developing, Building & Managing an International Brand

by Laurence Minsky and Ilan Geva Kogan Page
Pub Date:
11/2019
ISBN:
9780749483609
Format:
Pb+ 328 pages

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice...

  • AU$105.00
  • NZ$108.70
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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies 7ed

by P. R. Smith and Ze Zook Kogan Page
Pub Date:
12/2019
ISBN:
9780749498641
Format:
Pb+ 672 pages

The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete...

  • AU$113.00
  • NZ$118.26
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Sport Marketing

by Paul Blakey Learning Matters
Pub Date:
05/2011
ISBN:
9780857250902
Format:
Pbk 224 pages

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport...

  • AU$72.00
  • NZ$74.78
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  • AU$57.95
  • NZ$65.04

SAGE Handbook of Marketing Theory

by Pauline Maclaran, Michael Saren, Barbara Stern and Mark Tadajewski SAGE Publications Ltd
Pub Date:
03/2013
ISBN:
9781446270516
Format:
Pb+ 544 pages

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection...

  • AU$119.00
  • NZ$124.35
Available in Approx 5 days
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Available now as eBook
  • AU$95.00
  • NZ$109.04

Contemporary Issues in Marketing: Principles and Practice

by Ayantunji Gbadamosi SAGE Publications Ltd
Pub Date:
10/2019
ISBN:
9781526478887
Format:
Pb+ 480 pages

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed,...

  • AU$109.00
  • NZ$114.78
Available in Approx 14 days
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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

by Ashok Charan World Scientific
Pub Date:
07/2015
ISBN:
9789814678575
Format:
Pb+ 720 pages

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are...

  • AU$172.00
  • NZ$178.26
Available in Approx 7 days
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Debates in Marketing Orientation

by Bilgehan Bozkurt Emerald Publishing Limited
Pub Date:
01/2019
ISBN:
9781787698369
Format:
Pbk 240 pages

This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of...

  • AU$89.00
  • NZ$92.17
Title is Print on Demand - May take 4 weeks
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New Marketing: How to Win in the Digital Age

by Cheryl Burgess and Mark Burgess SAGE Publications Ltd
Pub Date:
09/2020
ISBN:
9781526490100
Format:
Pb+ 276 pages

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale...

  • AU$82.00
  • NZ$84.35
Not Yet Published - See Pub Date for expected date
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Marketing: A Relationship Perspective 2ed

by Svend Hollensen and Marc Oliver Opresnik World Scientific
Pub Date:
05/2019
ISBN:
9781944659622
Format:
Hbk 520 pages

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory...

  • AU$166.00
  • NZ$171.30
Available in Approx 14 days
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Social Media Marketing 3ed (Pbk plus ebk)

by Tracy L. Tuten and Michael R. Solomon SAGE Publications Ltd
Pub Date:
09/2019
ISBN:
9781529713626
Format:
Kit 448 pages

**Winner of the TAA 2017 Textbook Excellence Award**“Social Media Marketing deserves special kudos for its courage in tackling...

  • AU$147.00
  • NZ$152.17
Available in Approx 14 days
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Pricing Of Products & Services

by Tridib Mazumbar World Scientific
Pub Date:
12/2020
ISBN:
9789811204173
Format:
Hbk 250 pages

The price of a product or a service is a critical element of the marketing mix. If priced too low, product sales may go up, but...

  • AU$196.00
  • NZ$201.74
Not Yet Published - See Pub Date for expected date
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Sensory Marketing: An Introduction

by Bertil Hulten SAGE Publications Ltd
Pub Date:
06/2020
ISBN:
9781526423252
Format:
Pb+ 240 pages

Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the...

  • AU$92.00
  • NZ$94.78
Not Yet Published - See Pub Date for expected date
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Marketing the Arts: An Introduction

by Anthony Rhine Rowman and Littlefield
Pub Date:
04/2020
ISBN:
9781538128954
Format:
Pb+ 274 pages

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing...

  • AU$74.99
  • NZ$76.51
Available in Approx 14 days
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Business-to-Business Marketing 5ed

by Ross Brennan, Louise Canning and Raymond McDowell SAGE Publications Ltd
Pub Date:
05/2020
ISBN:
9781526494399
Format:
Pb+ 424 pages

Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective,...

  • AU$132.00
  • NZ$135.65
Available in Approx 5 days
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Marketing Communications 3ed

by John Egan SAGE Publications Ltd
Pub Date:
01/2020
ISBN:
9781526446893
Format:
Pb+ 416 pages

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications....

  • AU$122.00
  • NZ$126.96
Available in Approx 14 days
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