Results 61 to 75 of 128

Advertising Creative: Strategy, Copy, and Design 5ed (ISE)

by Tom Altstiel, Jean M. Grow and Marcel Jennings SAGE Publications, Inc
Pub Date:
06/2019
ISBN:
9781544370361
Format:
Pbk 488 pages

Giving the reader the tools they need to communicate more effectively to build memorable brands, the fifth edition addresses some...

  • AU$213.00
  • NZ$219.13
  • SAGE Student Price AU$181.05
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Brands with a Conscience: How to Build a Successful and Responsible Brand

by Nicholas Ind and Sandra Horlings Kogan Page
Pub Date:
03/2016
ISBN:
9780749475444
Format:
Pbk 240 pages

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the...

  • AU$54.99
  • NZ$57.38
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Customer-Centric Marketing: Supporting Sustainability in the Digital Age

by Neil Richardson, Jon James and Neil Kelley Kogan Page
Pub Date:
02/2015
ISBN:
9780749472092
Format:
Pb+ 256 pages

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets...

  • AU$55.99
  • NZ$58.25
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Creating Citizen-Consumers: Changing Publics and Changing Public Services

by John Clarke et al SAGE Publications Ltd
Pub Date:
01/2007
ISBN:
9781412921343
Format:
Pb+ 192 pages

Political, popular and academic debates have swirled around the notion of citizen as a consumer of public services, with public...

  • AU$119.00
  • NZ$121.74
Available in Approx 5 days
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  • AU$95.00
  • NZ$107.13

Cases in Marketing Management

by Kenneth E Clow and Donald Baack SAGE Publications, Inc
Pub Date:
05/2011
ISBN:
9781412996037
Format:
Pbk 560 pages

The SAGE Text and Cases Series, featuring IVEY Cases is a co-publishing partnership between SAGE Publications and the Richard...

  • AU$159.00
  • NZ$164.35
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Marketing Theory: A Student Text 3ed

by Michael Baker and Michael Saren SAGE Publications Ltd
Pub Date:
06/2016
ISBN:
9781473904019
Format:
Pb+ 544 pages

Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a...

  • AU$129.00
  • NZ$133.91
  • SAGE Student Price AU$109.00
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  • AU$103.00
  • NZ$117.65

Business Planning and Market Strategy

by Erhard K Valentin SAGE Publications, Inc
Pub Date:
03/2014
ISBN:
9781452282152
Format:
Pbk 272 pages

Business Planning and Market Strategy covers all the essential topics found in most planning texts, guidelines, and templates....

  • AU$139.00
  • NZ$142.61
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  • AU$111.00
  • NZ$125.30

Marketing Strategy: The Thinking Involved

by Mark E Hill SAGE Publications, Inc
Pub Date:
06/2012
ISBN:
9781412987301
Format:
Pbk 360 pages

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing...

  • AU$224.00
  • NZ$229.57
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  • AU$179.00
  • NZ$201.83

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications 2ed

by Margaret A Morrison, Eric Haley, Kim Bartel Sheehan and Ronald E Taylor SAGE Publications, Inc
Pub Date:
11/2011
ISBN:
9781412987240
Format:
Pbk 240 pages

The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire...

  • AU$139.00
  • NZ$142.61
Title is Print on Demand - May take 4 weeks
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Available now as eBook
  • AU$111.00
  • NZ$125.30

Complete Marketer: 60 Essential Concepts for Marketing Excellence

by Malcolm McDonald and Mike Meldrum Kogan Page
Pub Date:
05/2013
ISBN:
9780749466763
Format:
Pbk 336 pages

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent...

  • AU$56.99
  • NZ$59.12
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How Cool Brands Stay Hot: Branding to Generations Y and Z 3ed

by Joeri Van Den Bergh and Mattias Behrer Kogan Page
Pub Date:
04/2016
ISBN:
9780749477172
Format:
Pbk 312 pages

How Cool Brands Stay Hot analyses Generation Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals...

  • AU$56.99
  • NZ$59.12
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Native Advertising: The Essential Guide

by Dale Lovell Kogan Page
Pub Date:
10/2017
ISBN:
9780749481162
Format:
Pbk 248 pages

Native advertising impacts us all. If you own a smartphone, use social media or read content online, you will have been exposed...

  • AU$54.99
  • NZ$57.38
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Gen Z Frequency: How Brands Tune In and Build Credibility

by Gregg L Witt and Derek E Baird Kogan Page
Pub Date:
09/2018
ISBN:
9780749482480
Format:
Pbk 256 pages

Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational...

  • AU$56.99
  • NZ$59.12
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Advanced Marketing Management: Principles, Skills and Tools

by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney Kogan Page
Pub Date:
11/2018
ISBN:
9780749480370
Format:
Pbk 320 pages

Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey,...

  • AU$92.00
  • NZ$95.65
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Consumer Behaviour 4ed

by Zubin Sethna and Jim Blythe SAGE Publications Ltd
Pub Date:
04/2019
ISBN:
9781526450012
Format:
Pb+ 576 pages

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action,...

  • AU$122.00
  • NZ$126.96
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