Results 46 to 60 of 71

Consumer Behaviour 4ed

by Zubin Sethna and Jim Blythe SAGE Publications Ltd
Pub Date:
04/2019
ISBN:
9781526450012
Format:
Pb+ 576 pages

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action,...

  • AU$122.00
  • NZ$126.96
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Leading Edge Marketing Research: 21st-Century Tools and Practices

by Robert Kaden, Gerald Linda and Melvin Prince SAGE Publications, Inc
Pub Date:
01/2012
ISBN:
9781412991315
Format:
Pbk 504 pages

This new textbook exposes students to emerging and best practices in the field from both academic knowledge and industry practice....

  • AU$137.00
  • NZ$141.74
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Pricing Strategies: A Marketing Approach

by Robert Schindler SAGE Publications, Inc
Pub Date:
10/2011
ISBN:
9781412964746
Format:
Hbk 416 pages

This book shows how pricing should be guided by the marketing concept, focusing on the needs and sensitivities of the customer.AThe...

  • AU$259.00
  • NZ$265.22
Title is Print on Demand - May take 4 weeks
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  • AU$207.00
  • NZ$233.39

Nontraditional Media in Marketing and Advertising

by Robyn Blakeman SAGE Publications, Inc
Pub Date:
01/2013
ISBN:
9781412997614
Format:
Pbk 264 pages

A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising...

  • AU$89.00
  • NZ$93.04
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  • AU$71.00
  • NZ$81.30

Sustainable Enterprise: A Macromarketing Approach

by Mark Peterson SAGE Publications, Inc
Pub Date:
10/2012
ISBN:
9781412998680
Format:
Pbk 560 pages

Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the “four Ps”...

  • AU$186.00
  • NZ$193.04
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  • AU$148.00
  • NZ$169.30

Retail Marketing Management: The 5 Es of Retailing

by Dhruv Grewal SAGE Publications Ltd
Pub Date:
12/2018
ISBN:
9781526446855
Format:
Pb+ 200 pages

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach...

  • AU$79.00
  • NZ$81.74
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Marketing: An Introduction (Book plus Interactive ebk) 4ed

by Rosalind Masterson, Nichola Phillips and David Pickton SAGE Publications Ltd
Pub Date:
09/2017
ISBN:
9781526426321
Format:
Kit 560 pages

An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world...

  • AU$129.00
  • NZ$134.78
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  • AU$0.00
  • NZ$0.00

Business-to-Business Marketing 5ed

by Ross Brennan, Louise Canning and Raymond McDowell SAGE Publications Ltd
Pub Date:
05/2020
ISBN:
9781526494399
Format:
Pb+ 424 pages

Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective,...

  • AU$146.00
  • NZ$151.30
Available in Approx 5 days
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Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

by A. J. Earley SAGE Publications Ltd
Pub Date:
08/2019
ISBN:
9781526456878
Format:
Pb+ 216 pages

Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks....

  • AU$45.99
  • NZ$46.95
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Marketing Management: A Decision-making Approach

by Pingali Venugopal SAGE Publications Pvt. Ltd
Pub Date:
09/2010
ISBN:
9788132104711
Format:
Pbk 260 pages

A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform...

  • AU$62.00
  • NZ$63.48
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Marketing Communications Management: Analysis, Planning, Implementation 2ed

by Paul Copley SAGE Publications Ltd
Pub Date:
09/2014
ISBN:
9780857027870
Format:
Pb+ 480 pages

This friendly and assessable textbook will introduces to the core concepts of Marketing Communications Management covering everything...

  • AU$132.00
  • NZ$135.65
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  • AU$105.00
  • NZ$118.61

Political Marketing: Theory and Concepts

by Robert Ormrod, Stephan C M Henneberg and Nicholas J O'Shaughnessy SAGE Publications Ltd
Pub Date:
05/2013
ISBN:
9780857025814
Format:
Pb+ 224 pages

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties...

  • AU$97.00
  • NZ$100.00
Out of stock. Not available to order.
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  • AU$77.00
  • NZ$88.00

Aesthetics in Marketing

by Rajat K Baisya and G Ganesh Das SAGE Publications Pvt. Ltd
Pub Date:
03/2008
ISBN:
9780761935957
Format:
Pbk 316 pages

Aesthetics is a term most used in the context of visual beauty. This book attempts to define aesthetics by broadening the understanding...

  • AU$62.00
  • NZ$65.22
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising 3ed

by Marieke de Mooij SAGE Publications Ltd
Pub Date:
07/2019
ISBN:
9781544318165
Format:
Pb+ 472 pages

Marieke de Mooij’s new edition continues to explore how cultural influences can affect consumer behavior. The author uses...

  • AU$134.00
  • NZ$138.26
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Sport Marketing

by Paul Blakey Learning Matters
Pub Date:
05/2011
ISBN:
9780857250902
Format:
Pbk 224 pages

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport...

  • AU$72.00
  • NZ$74.78
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  • AU$57.95
  • NZ$65.04
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