Results 31 to 45 of 122

Strategic Social Marketing: For Behaviour and Social Change 2ed

by Jeff French and Ross Gordon SAGE Publications Ltd
Pub Date:
11/2019
ISBN:
9781526446046
Format:
Pb+ 576 pages

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing...

  • AU$119.00
  • NZ$125.22
  • SAGE Student Price AU$99.00
Available in Approx 7 days
add to your cart

International Marketing 2ed

by Daniel W. Baack, Barara Czarnecka and Donald Baack SAGE Publications Ltd
Pub Date:
12/2018
ISBN:
9781506389226
Format:
Pb+ 672 pages

International Marketing uses an integrated framework of marketing and international business concepts, and discusses the five...

  • AU$127.00
  • NZ$133.04
  • SAGE Student Price AU$113.00
In Stock Now
add to your cart

Qualitative Consumer and Marketing Research

by Russell Belk, Eileen Fischer and Robert V Kozinets SAGE Publications Ltd
Pub Date:
01/2013
ISBN:
9780857027672
Format:
Pb+ 240 pages

• How is qualitative marketing and consumer research conducted today? • What is rigorous research in this field? • What are...

  • AU$95.00
  • NZ$98.26
In Stock Now
add to your cart
Available now as eBook
  • AU$76.00
  • NZ$86.09

Focus Groups: Theory and Practice 3ed

by David W Stewart and Prem N Shamdasani SAGE Publications, Inc
Pub Date:
03/2014
ISBN:
9781452270982
Format:
Pbk 224 pages

This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic...

  • AU$119.00
  • NZ$123.48
Available in Approx 14 days
add to your cart
Available now as eBook
  • AU$95.00
  • NZ$108.09

Media Interview Techniques: A Complete Guide to Media Training

by Robert Taylor Kogan Page
Pub Date:
11/2015
ISBN:
9780749474720
Format:
Pbk 224 pages

Any individual preparing for an encounter with the media, however practised they are or well-rehearsed, understandably feels a...

  • AU$54.99
  • NZ$57.38
Available in Approx 14 days
add to your cart

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques 2ed

by Mike Grigsby Kogan Page
Pub Date:
04/2018
ISBN:
9780749482169
Format:
Pbk 240 pages

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the...

  • AU$79.00
  • NZ$81.74
Available in Approx 14 days
add to your cart

Problems in Marketing: Applying Key Concepts and Techniques 2ed

by Luiz A M Moutinho and Charles S Chien SAGE Publications Ltd
Pub Date:
12/2007
ISBN:
9780761971795
Format:
Pb+ 336 pages

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems...

  • AU$102.00
  • NZ$104.35
In Stock Now
add to your cart
Available now as eBook
  • AU$81.00
  • NZ$91.83

B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement

by Heidi Taylor Kogan Page
Pub Date:
12/2017
ISBN:
9780749481063
Format:
Pbk 216 pages

A highly practical book that helps marketers improve their B2B marketing strategy. Presents a unique methodology to shift focus...

  • AU$54.99
  • NZ$57.38
In Stock Now
add to your cart

Marketing for Entrepreneurs: Concepts and Applications for New Ventures 2ed

by Frederick G Crane SAGE Publications, Inc
Pub Date:
10/2012
ISBN:
9781452230047
Format:
Pbk 264 pages

Marketing for Entrepreneurs 2e provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase...

  • AU$152.00
  • NZ$155.65
In Stock Now
add to your cart
Available now as eBook
  • AU$121.00
  • NZ$136.78

Market Research Toolbox: A Concise Guide for Beginners 4ed

by Edward F McQuarrie SAGE Publications, Inc
Pub Date:
05/2015
ISBN:
9781452291581
Format:
Pbk 400 pages

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking...

  • AU$134.00
  • NZ$138.26
In Stock Now
add to your cart

Introducing Public Relations: Theory and Practice

by Keith Butterick SAGE Publications Ltd
Pub Date:
02/2011
ISBN:
9781412921152
Format:
Pb+ 240 pages

Introducing Public Relatons is your guide to the basics of public relations: where it came from, what it means and what issues...

  • AU$83.00
  • NZ$86.09
In Stock Now
add to your cart
Available now as eBook
  • AU$66.00
  • NZ$75.57

SAGE Brief Guide to Marketing Ethics

by SAGE SAGE Publications, Inc
Pub Date:
03/2011
ISBN:
9781412995146
Format:
Pbk 232 pages

This essential companion for marketing courses provides all the key terms and concepts in marketing ethics in a short, easy-to-use...

  • AU$92.00
  • NZ$94.78
In Stock Now
add to your cart
Available now as eBook
  • AU$73.00
  • NZ$83.22

New Strategic Brand Management: Advanced Insights and Strategic Thinking 5ed

by Jean-Noel Kapferer Kogan Page
Pub Date:
01/2012
ISBN:
9780749465155
Format:
Pbk 512 pages

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management...

  • AU$112.00
  • NZ$115.65
In Stock Now
add to your cart

Campaigns that Shook the World: The Evolution of Public Relations

by Danny Rogers Kogan Page
Pub Date:
10/2015
ISBN:
9780749475093
Format:
Pbk 232 pages

Over the past four decades, a series of ground breaking PR campaigns have helped to shape popular culture and influence public...

  • AU$36.99
  • NZ$39.12
In Stock Now
add to your cart

Paid Attention: Innovative Advertising for a Digital World

by Faris Yakob Kogan Page
Pub Date:
04/2015
ISBN:
9780749473600
Format:
Pb+ 216 pages

Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, Paid...

  • AU$53.99
  • NZ$55.64
Available in Approx 14 days
add to your cart
Page 3 of 9 Top