Results 16 to 30 of 77

Relationship Marketing: A Consumer Experience Approach

by Steve Baron, Tony Conway and Gary Warnaby SAGE Publications Ltd
Pub Date:
04/2010
ISBN:
9781412931229
Format:
Pb+ 216 pages

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex...

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  • AU$71.00
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Marketing: A Critical Textbook

by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren and Mark Tadajewski SAGE Publications Ltd
Pub Date:
11/2010
ISBN:
9781848608788
Format:
Pb+ 256 pages

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview...

  • AU$112.00
  • NZ$114.78
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  • AU$89.00
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Social Marketing to Protect the Environment: What Works

by Doug McKenzie-Mohr, Nancy R Lee, P Wesley Schultz and Philip Kotler SAGE Publications, Inc
Pub Date:
05/2011
ISBN:
9781412991292
Format:
Pbk 256 pages

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social...

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  • AU$100.00
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Digital Marketing Strategy: An Integrated Approach to Online Marketing

by Simon Kingsnorth Kogan Page
Pub Date:
05/2016
ISBN:
9780749474706
Format:
Pbk 344 pages

Digital Marketing Strategy unites digital marketing techniques with business strategy and established marketing models such as...

  • AU$82.00
  • NZ$84.35
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Tourism and Hospitality Marketing: A Global Perspective

by Simon Hudson SAGE Publications Ltd
Pub Date:
02/2008
ISBN:
9781412946872
Format:
Pb+ 488 pages

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality,...

  • AU$106.00
  • NZ$110.43
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Statistics for Marketing and Consumer Research

by Mario Mazzocchi SAGE Publications Ltd
Pub Date:
05/2008
ISBN:
9781412911221
Format:
Pb+ 432 pages

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing...

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  • AU$89.00
  • NZ$101.39

Essentials of Operations Management

by Scott T Young SAGE Publications, Inc
Pub Date:
02/2009
ISBN:
9781412925709
Format:
Pbk 456 pages

Covering the most critical topics and strategies in the field, Essentials of Operations Management provides business students...

  • AU$229.00
  • NZ$234.78
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Qualitative Marketing Research: A Cultural Approach

by J Moisander and A Valtonen SAGE Publications Ltd
Pub Date:
05/2006
ISBN:
9781412903813
Format:
Pb+ 240 pages

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences,...

  • AU$102.00
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  • AU$81.00
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Social Media Marketing: Theories and Applications 2ed

by Stephan Dahl SAGE Publications Ltd
Pub Date:
04/2018
ISBN:
9781473982345
Format:
Pb+ 296 pages

The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the...

  • AU$102.00
  • NZ$106.09
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  • AU$81.00
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Brands and Branding

by Stephen Brown SAGE Publications Ltd
Pub Date:
09/2016
ISBN:
9781473919525
Format:
Pb+ 296 pages

Over the past forty years, the concepts of brands and branding have developed from words that referred to logos and packaging...

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  • AU$57.95
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International Marketing 2ed

by Daniel W. Baack, Barara Czarnecka and Donald Baack SAGE Publications Ltd
Pub Date:
12/2018
ISBN:
9781506389226
Format:
Pb+ 672 pages

International Marketing uses an integrated framework of marketing and international business concepts, and discusses the five...

  • AU$127.00
  • NZ$133.04
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Strategic Social Marketing: For Behaviour and Social Change 2ed

by Jeff French and Ross Gordon SAGE Publications Ltd
Pub Date:
11/2019
ISBN:
9781526446046
Format:
Pb+ 576 pages

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing...

  • AU$119.00
  • NZ$125.22
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Qualitative Consumer and Marketing Research

by Russell Belk, Eileen Fischer and Robert V Kozinets SAGE Publications Ltd
Pub Date:
01/2013
ISBN:
9780857027672
Format:
Pb+ 240 pages

• How is qualitative marketing and consumer research conducted today? • What is rigorous research in this field? • What are...

  • AU$95.00
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  • AU$76.00
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Focus Groups: Theory and Practice 3ed

by David W Stewart and Prem N Shamdasani SAGE Publications, Inc
Pub Date:
03/2014
ISBN:
9781452270982
Format:
Pbk 224 pages

This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic...

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  • AU$95.00
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Problems in Marketing: Applying Key Concepts and Techniques 2ed

by Luiz A M Moutinho and Charles S Chien SAGE Publications Ltd
Pub Date:
12/2007
ISBN:
9780761971795
Format:
Pb+ 336 pages

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems...

  • AU$102.00
  • NZ$104.35
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  • AU$81.00
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