Results 1 to 15 of 71

Public Relations Writing: Principles in Practice 2ed

by Donald Treadwell and Jill B Treadwell SAGE Publications, Inc
Pub Date:
04/2005
ISBN:
9781412905510
Format:
Pbk 544 pages

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...

  • AU$285.00
  • NZ$292.17
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  • AU$197.00
  • NZ$222.87

International Public Relations: Negotiating Culture, Identity, and Power

by Patricia Curtin and T Kenn Gaither SAGE Publications, Inc
Pub Date:
01/2007
ISBN:
9781412914154
Format:
Pb+ 320 pages

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...

  • AU$214.00
  • NZ$219.13
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  • AU$171.00
  • NZ$192.26

Public Relations: Concepts, Practice and Critique

by Jacquie L''Etang SAGE Publications Ltd
Pub Date:
11/2007
ISBN:
9781412930482
Format:
Pb+ 304 pages

This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...

  • AU$92.00
  • NZ$94.78
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Consumer Behaviour: Applications in Marketing 3ed

by Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele SAGE Publications Ltd
Pub Date:
11/2016
ISBN:
9781473919501
Format:
Pb+ 368 pages

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the...

  • AU$123.00
  • NZ$126.96
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  • AU$98.00
  • NZ$110.96

Social Media Marketing 3ed

by Tracy Tuten and Michael Solomon SAGE Publications Ltd
Pub Date:
12/2017
ISBN:
9781526423870
Format:
Pb+ 448 pages

**Winner of the TAA 2017 Textbook Excellence Award** ‚ÄúSocial Media Marketing deserves special kudos for its courage...

  • AU$134.00
  • NZ$139.13
  • SAGE Student Price AU$113.00
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  • AU$107.00
  • NZ$122.43

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good 2ed

by Nedra Kline Weinreich SAGE Publications, Inc
Pub Date:
10/2010
ISBN:
9781412953696
Format:
Pbk 328 pages

Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing...

  • AU$207.00
  • NZ$212.17
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  • AU$165.00
  • NZ$186.52

Marketing Communications: Objectives, Strategy, Tactics

by John R Rossiter, Larry Percy and Lars Bergkvist SAGE Publications Ltd
Pub Date:
09/2018
ISBN:
9781526438652
Format:
Pb+ 584 pages

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding...

  • AU$127.00
  • NZ$132.17
  • SAGE Student Price AU$107.00
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Digital Marketing: Strategic Planning & Integration

by Annmarie Hanlon SAGE Publications Ltd
Pub Date:
02/2019
ISBN:
9781526426673
Format:
Pb+ 416 pages

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement...

  • AU$105.00
  • NZ$109.57
  • SAGE Student Price AU$89.00
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Key Concepts in Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$69.00
  • NZ$71.30
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  • AU$55.95
  • NZ$62.17

Principles of Marketing for a Digital Age

by Tracy L. Tuten SAGE Publications Ltd
Pub Date:
01/2020
ISBN:
9781526423344
Format:
Pb+ 496 pages

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines...

  • AU$125.00
  • NZ$129.57
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Principles of Marketing for a Digital Age (Paperback and ebook)

by Tracy L. Tuten SAGE Publications Ltd
Pub Date:
12/2019
ISBN:
9781529734812
Format:
Kit 496 pages

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines...

  • AU$162.00
  • NZ$166.96
  • SAGE Student Price AU$137.00
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Social Marketing: Behavior Change for Social Good 6ed (ISE)

by Nancy R. Lee and Philip Kotler SAGE Publications, Inc
Pub Date:
05/2019
ISBN:
9781544371863
Format:
Pbk 624 pages

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing...

  • AU$159.00
  • NZ$164.35
  • SAGE Student Price AU$135.00
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Social Marketing Casebook

by Jeff French, Rowena Merritt and Lucy Reynolds SAGE Publications Ltd
Pub Date:
10/2011
ISBN:
9780857025449
Format:
Pb+ 280 pages

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes...

  • AU$89.00
  • NZ$92.17
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  • AU$71.00
  • NZ$80.35

Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
10/2006
ISBN:
9781412930888
Format:
Pb+ 160 pages

This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers...

  • AU$42.99
  • NZ$43.47
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  • AU$34.95
  • NZ$38.21

Controversies in Contemporary Advertising 2ed

by Kim Bartel Sheehan SAGE Publications, Inc
Pub Date:
08/2013
ISBN:
9781452261072
Format:
Pbk 336 pages

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising...

  • AU$165.00
  • NZ$169.57
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  • AU$132.00
  • NZ$149.22
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