Youth and Mediaby Andy Ruddock SAGE Publications Ltd
- Pub Date:
- Hbk 232 pages
- AU$209.00 NZ$213.91
Andy Ruddock offers a fascinating account of how media define the identities and social imaginations of young people. He explores how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies. Ultimately, Youth and Media explains why the experiences of young media users are central to new agendas in the fields of critical media studies and media education.
Complete with helpful chapter guides, contemporary case studies drawn from a truly global context and useful chapter summaries, Youth and Media is an engaging and accessible introduction to the hugely topical subject of media influence. It is ideal for students on youth media and youth culture modules across media studies, cultural studies and sociology.
COURSE USE: Undergraduate students of youth media and youth culture across media, cultural studies and sociology departments.
Why Youth Media?
Understanding media content: Social and Cultural Approaches to Media Effects
Understanding the influence of media technologies: Youth, Dissent, Social Media and Social History
Understanding global media industries: China, Reality Television and Media Governance
Understanding media users: Gender, Girls and Mobile Phones
Understanding media violence: School shootings, and the framing of social reality
Understanding Advertising and marketing: Students and Alcohol
Understanding political communication: Barack Obama and mediated intimacy
Understanding celebrity: Bam Margera and the role of sport in media convergence
Understanding Critical Media Studies: Child soldiers, media business and media education
Understanding Advertising and Youth Drinking
Why Advertisers Count on Active Audiences
Understanding Political Communication
Barack Obama, Media Convergence and Mediated Intimacy
Bam Margera and the Role of Sport in Media Convergence
Understanding Critical Media Studies
Child Soldiers, Media Business and Media Education
Throughout his ten chapters Ruddock frames his discussion in a recurring cyclical figure that flows in the following cycle: Research Question, Underlying issue about media influence, Relevant literature, Exemplifying case study, Outcomes, and Lesson for understanding media influence. This consistency in presentation is a strength of the book, adding some structure to a large and varied subject matter. This is a particularly good structure for students, Ruddock’s intended audience...Youth and Media is a good introductory text on the subject and students of media, sociology and violence will find it an excellent place to start.
-Monash University, Australia
Andy Ruddock has a Web Site at: arts.monash.edu.au/ecps/people/andy-ruddock/