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Research Design for Business and Management

by Siah Hwee Ang SAGE Publications Ltd
Pub Date:
Hbk 336 pages
AU$259.00 NZ$265.22
Product Status: Out of stock. Not available to order.
Available as eBook
AU$93.00 | NZ$106.17

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Research Design for Business and Management is a logical and practical book which provides a clear understanding of the commonly used methods in Business and Management research to enable students to tackle the fundamental elements of the research process with confidence. Key features: Conversation boxes discuss typical research questions to ensure students relate chapters to their own projects Focuses on the judgement calls that students will need to make in their own research Demonstrates the circular relationships between research elements Key insights explain what examiners look for in a good research project to help students get the best possible grades

Fundamentals of Research
Misperceptions, Challenges and Judgment Calls in Research
The Research Question
Conducting a Literature Review
Research Design
Data, Sampling and Measurements
Data Collection Methods
Descriptive and Exploratory Analysis
Quantitative Research Analysis
Qualitative Research Analysis
Writing Up
The Importance of Research Environment

Siah Hwee Ang - University of Auckland