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Charismatic Leadership: The skills you can learn to motivate high performance in others

by Kevin Murray Kogan Page
Pub Date:
Pbk 264 pages
AU$37.99 NZ$39.12
Product Status: In Stock Now
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We say that someone has charisma when they can attract, inspire and influence people through their personal qualities. We think that this is a special power some fortunate individuals have that makes them able to affect and influence others at a deep emotional level, to communicate effectively with them and make interpersonal connections. But very few of us understand what charisma really is. It is not widely-applauded magnetism or shallow charm. Rather, it's the deep-rooted powerful charisma that helps people deliver incredible results. This charisma is a learnable skill. It's the result of developing specific behaviours, which are proven to improve not only how people feel about you, but which will help others change their own behaviours and achieve success.  


The Charismatic Leader will show you how to be a powerful influencer with your peers, your colleagues and your customers. You'll learn why charisma is a vital asset in any organization, understand its essential components, find out how to grow your charismatic presence and discover why you need the companion skills of coaching, problem-solving and empathy. Using charisma effectively helps everyone perform at a high level. This book will show you how..

    • Chapter - 01: Introduction - Why charisma is a vital asset;
    • Chapter - 02: The anatomy of charisma - What neuroscientists and psychologists say;
    • Chapter - 03: The business benefits of charismatic leaders;
    • Chapter - 04: The 11 essential components of charisma;
    • Chapter - 05: How to authentically power up your passion;
    • Chapter - 06: Growing your presence;
    • Chapter - 07: How to be more present;
    • Chapter - 08: Building your self esteem;
    • Chapter - 09: The transformative power of a guiding vision;
    • Chapter - 10: Building energy in yourself and others;
    • Chapter - 11: Developing quivering antennae;
    • Chapter - 12: Why showing humility and giving respect make such a difference;
    • Chapter - 13: Radical curiosity drives everything;
    • Chapter - 14: How positivity makes you happy and successful;
    • Chapter - 15: The words you use and the way you deliver them really matters;
    • Chapter - 16: The skills you need alongside charisma. Leadership, coaching, problem solving;
    • Chapter - 17: The coming of a new age of transformation;
    • Chapter - 18: The data that shows the effect of charisma;
    • Chapter - 19: The dark side of charisma;
    • Chapter - 20: The charisma checklist. The BIG list of skills that enable charisma. How to measure your own charisma quotient. How to skill stack to grow charisma over time

Kevin Murray specializes in strategic communications, reputation management and leadership coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways, Director of Corporate Affairs at the UK Atomic Energy Authority, and Chairman of the Public Relations Division of Chime Group, the global sport, entertainment and communications company.

He is also author of Kogan Page titles The Language of Leaders and Communicate to Inspire, both shortlisted for the CMI Management Book of the Year Awards in 2013 and 2014 respectively, and published in multiple languages around the world.