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Media Whore: A Shockingly Simple Guide to Becoming Your Own Kickass Publicist

by Daniel Shehori and Steven Shehori Self-Counsel Press
Pub Date:
10/2017
ISBN:
9781770402959
Format:
Pbk 144 pages
Price:
AU$27.99 NZ$29.56
Product Status: Available in Approx 7 days
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"Why don’t I just hire a damn publicist?"


 


Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital information forged from over 10,000 hours of experience. The goal: for you to embrace a simple mindset of how to garner media attention for yourself and your creations: newspapers, magazines, television, radio, and the infinite possibilities available online -- at zero cost.


 


Written from the perspective of award winning writers, The Shehori Brothers, who years ago became publicists out of necessity to promote their own projects. Media Whore was created for you to easily understand and implement a straightforward approach to engaging the media and obtaining long-term results. Regardless of where you are on your path.


 


The media attention you’ll generate will also assist you in areas you may not have even considered, such as government grants, corporate sponsorship, work visas, and new employment opportunities. From getting an agent, to landing the dream gig, to taking your business to the next level, you just have to ask for it. Media Whore simply shows you who and how to ask, what you’re asking for, and when to ask for it.


 


“Just have to ask for it?" That sounds far too easy….


 


Yes it does.

INTRODUCTION
CHAPTER 1: Why don’t I just hire a publicist?
CHAPTER 2: How and why to engage the media
CHAPTER 3: Engaging the media for the first time
CHAPTER 4: Writing a press release the easy way.
CHAPTER 5: Now What?
CHAPTER 6: Press kits. What is that? Do I need one?
CHAPTER 7: Fine…
CHAPTER 8: Friends with Benefits. Doing media work for others benefits you.
CHAPTER 9: Reviews – How to invite solicited judgment into your life.
CHAPTER 10: FAQ & Final things to consider.

Daniel and Steven Shehori are an award-winning duo based out of Toronto. They are quite possibly the busiest siblings working on the Canadian entertainment scene today. Between them, they've garnered three Gemini Award nominations (Canada's Emmys), a Dora nomination (Canada's Tonys), plus 15 Canadian Comedy Award nominations (and three wins!) as writers, directors and producers. Recently, they were senior writers for several national comedies: CBC's This Hour Has 22 Minutes, the high school series Baxter and the entertainment industry series Out There with Melissa DiMarco. In addition, they are the team responsible for Stephen Harper: The Musical. Daniel and Steven Shehori are an award-winning duo based out of Toronto. They are quite possibly the busiest siblings working on the Canadian entertainment scene today. Between them, they've garnered three Gemini Award nominations (Canada's Emmys), a Dora nomination (Canada's Tonys), plus 15 Canadian Comedy Award nominations (and three wins!) as writers, directors and producers. Recently, they were senior writers for several national comedies: CBC's This Hour Has 22 Minutes, the high school series Baxter and the entertainment industry series Out There with Melissa DiMarco. In addition, they are the team responsible for Stephen Harper: The Musical.