Content Planner: A Complete Guide to Organize and Share Your Ideas Online
by Angela Crocker Self-Counsel Press- Pub Date:
- 03/2017
- ISBN:
- 9781770402775
- Format:
- Pbk 176 pages
- Price:
- AU$32.99 NZ$34.77
Proposed Outline
1
Introduction Starting a blog
Focus on a topic
Purpose
Expertise
General vs. niche
Choosing a platform
Self-hosted vs. web-hosted
Length
Contributors
Staff contributors
Guest writers
Content exchanges
Bylines
Approvals
Goal setting
Why are you blogging?
Set SMART goals
Plan actions to meet goals
How to use the Content Planner a. Brainstorm
b. Schedule c. Publish d. Share
Selecting topics
What to write about
Series & Seasonal
i. Annual
ii. Special series
iii. Evergreen posts iv. One hit wonders
v. Holidays
vi. Spontaneous
1. Joyous
2. Somber vii. Of Service
2
c. Thought starters
NOTE: Each category in this section includes 6 – 8+ examples
i. Services/Products ii. Projects
iii. Celebrations iv. People
v. Seasonal vi. Events
vii. Random viii. Regulatory
6. Text tips
Writing web-friendly copy
Keywords
i. research
ii. Search engine optimization c. Writing styles
Using a consistent voice
Set the tone
Incorporate images
Use photos
Take photos
Buy photos
Commission photos
Use graphics
Draw graphics
Buy graphics
Custom graphics
Use art
Original art
Buy art
Commission art
Use video
Make your own
Embed videos
Legal considerations
Copyright
Model release
Image credit
Schedule the time a. Plan
b. Write
c. Publish d. Share
e. Monitor
3
9. Publish
Finalize content
Approvals
Publish now vs. schedule
10. Share
Choose social media channels
Content sharing
Participation
Metrics
11. Monitor
Respond
Interact
Dealing with negativity
12. Advice on selling
Soft sell
Hard sell
Hand sell
Affiliate programs
Join forces
Promotions
13. Editorial calendar
January
Page: month at a glance grid
Page: one line per day with notes/plans/check boxes
Page: blank space for brainstorming with doodle/colouring border
Page: progress notes – keyword focus, goals, analytics, social sharing tracker
February
i. (4 pages per month repeat as per January)
c. March
April
May
June
July
August
September
October
November
December
14. Conclusion