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Content Planner: A Complete Guide to Organize and Share Your Ideas Online

by Angela Crocker Self-Counsel Press
Pub Date:
03/2017
ISBN:
9781770402775
Format:
Pbk 176 pages
Price:
AU$27.99 NZ$28.69
Product Status: In Stock Now
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The Content Planner helps business writers plan, create and publish content to a website. Readers know the importance of publishing frequent, unique content to their blog but they struggle to take action.


 


Some are overwhelmed at the prospect of brainstorming topics to write about let alone writing and publishing the content. Others are unable to organize their ideas into a viable publishing schedule and end up publishing nothing. By using an editorial calendar to plan a month of online content in advance, each business will:


 


- save time


- build relationships with customers


- write more professionally


- share content consistent with the brand


- better serve their customers and potential customers


 


The Content Planner provides a structure that focuses each business on the types of content that support their business objectives. The process also formalizes their plans in a “pen on paper? calendar to use as a work plan. By knowing what to write about and when, the writers can take timely action.

Proposed Outline
1
Introduction Starting a blog
Focus on a topic
Purpose
Expertise
General vs. niche
Choosing a platform
Self-hosted vs. web-hosted
Length
Contributors
Staff contributors
Guest writers
Content exchanges
Bylines
Approvals
Goal setting
Why are you blogging?
Set SMART goals
Plan actions to meet goals
How to use the Content Planner a. Brainstorm
b. Schedule c. Publish d. Share
Selecting topics
What to write about
Series & Seasonal
i. Annual
ii. Special series
iii. Evergreen posts iv. One hit wonders
v. Holidays
vi. Spontaneous
1. Joyous
2. Somber vii. Of Service
2
c. Thought starters
NOTE: Each category in this section includes 6 – 8+ examples
i. Services/Products ii. Projects
iii. Celebrations iv. People
v. Seasonal vi. Events
vii. Random viii. Regulatory
6. Text tips
Writing web-friendly copy
Keywords
i. research
ii. Search engine optimization c. Writing styles
Using a consistent voice
Set the tone
Incorporate images
Use photos
Take photos
Buy photos
Commission photos
Use graphics
Draw graphics
Buy graphics
Custom graphics
Use art
Original art
Buy art
Commission art
Use video
Make your own
Embed videos
Legal considerations
Copyright
Model release
Image credit
Schedule the time a. Plan
b. Write
c. Publish d. Share
e. Monitor
3
9. Publish
Finalize content
Approvals
Publish now vs. schedule
10. Share
Choose social media channels
Content sharing
Participation
Metrics
11. Monitor
Respond
Interact
Dealing with negativity
12. Advice on selling
Soft sell
Hard sell
Hand sell
Affiliate programs
Join forces
Promotions
13. Editorial calendar
January
Page: month at a glance grid
Page: one line per day with notes/plans/check boxes
Page: blank space for brainstorming with doodle/colouring border
Page: progress notes – keyword focus, goals, analytics, social sharing tracker
February
i. (4 pages per month repeat as per January)
c. March
April
May
June
July
August
September
October
November
December
14. Conclusion

Angela Crocker is a writer, a teacher and an information organizer. Trained as both a business writer and a technical writer, Angela draws on her twenty years of business experience in marketing, fundraising, entrepreneurship, leadership and business communication. Angela was recognized as a finalist for the Self-Employment Entrepreneur of the Year Award in 2011. An accomplished teacher, Angela has created and presented numerous college-level courses, custom workshops and one-on-one tutorials. The Content Planner is her third book.