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Being Ethnographic: A Guide to the Theory and Practice of Ethnography 2ed

by Raymond Madden SAGE Publications Ltd
Pub Date:
Ebk 224 pages
AU$68.00 NZ$70.43
Product Status: Out of stock. Not available to order.
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Being Ethnographic is an essential introductory guidebook to the methods and applications of doing fieldwork in real-world settings. It discusses the future of ethnography, explores how we understand identity, and sets out the role of technology in a global, networked society.

Driven by classic and anecdotal case studies, Being Ethnographic highlights the challenges introduced by the ethnographers' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity. Addressing both the why and how questions of doing ethnography well, Madden demonstrates how both theory and practice can work together to produce insights into the human condition. This fully updated second edition includes:

  • New material on intersubjectivity

  • Information on digital inscription tools

  • A practical guide to qualitative analysis software

  • New coverage of cyberethnography and social media

  • Expanded information on ethnographic possibilities with animals

 Filled with invaluable advice for applying ethnographic principles in the field, it will give researchers across social sciences everything they need to walk a mile in someone else’s shoes.

Section One: Key Concepts and Theoretical Frames
Chapter 1: 'Definitions', methods and applications
Characterising ethnography
Practical and conceptual origins
Applications and ethics
Chapter 2: Ethnographic fields: home and away
Making place: what is an ethnographic field?
Some favourite fields
Ethnography at home
Multisited and un-sited ethnography
Section Two: Doing Ethnography
Chapter 3: Talking to people: negotiations, conversations and interviews
Chapter 4: Being with people: participation
Immersion ethnography
Step-in-step-out ethnography
Embodiment and the ethnographer
The ethical participant
Chapter 5: Looking at people: observations and images
The ethnographic gaze
The systematic eye
Visual ethnography
Seeing is believing
Section Three: Inscription
Chapter 6: Description: writing 'down' fieldnotes
Writing 'down'
The systematic hand
What goes into notebooks
Examples of fieldnotes
Chapter 7: Analysis to interpretation: writing 'out' data
Organising primary data
Organising secondary data
Writing 'out' data
Chapter 8: Interpretation to story: writing 'up' ethnography
The storied reality
Author and audience
Writing as the continuation of interpretation
Structure in an ethnographic story
Style in ethnographic writing
Section Four: Expanding Ethnography
Chapter 9: Conclusion: ethnographic horizons
Cyber Ethnography
Non-human ethnography

This new edition is an even more excellent addition to ethnographic literature than the previous edition. With an accessible, stimulating style, it draws richly on the author’s ethnographic experiences, identifying their benefits and pitfalls, and discusses ethnographic uses of technology, virtual environments and different aspects of non-human ethnography.

Dr Raymond Madden is a Senior Lecturer in Anthropology in the Department of Social Enquiry at La Trobe University, Bundoora, Melbourne, Australia. Over the past 2 decdes he has conducted ethnogrpahic research with Aboriginal Austrlaians from Western Victoria, and more recently he has undertaken research with people and their greyhounds.