This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media.
How It All Began
Conventional Advertising and Advertising Agencies
The New Advertising Agency? The Stress Is on Client Servicing
On to Copy, Folks!
The Craft of Advertising Copywriting
Writing for Radio, Television and Film
Advertising in the ICT Age
This SAGE Foundations of Psychology textbook provides a superb introduction to the field of personality, intelligence and individual differences. Students will especially appreciate the quality of exposition that renders often difficult-to-grasp topics easy to understand, including importantly how they relate to the broader field of psychological science.
John V Vilanilam is the former Head of the Department of Communication and Journalism, University of Kerala, Trivandrum where he also served as the Vice-Chancellor between 1992 and 1996. He is an expert in the field of Development and Development Communication, having authored numerous books including titles such as Reporting a Revolution: The Iranian Revolution and the NIICODebate (1989), Science Communication and Development (1993), MoreEffective Communication: A Manual for Professionals (2000), Advertising Basics (2004) and Mass Communication in India: A Sociological Perspective (2005). Dr Vilanilam is an extremely prolific writer and has published articles in renowned journals such as Journalism Quarterly, Journal of Communication, Media Asia, Communicator, Media Culture, and Society, Gazette (Amsterdam) and several front-ranking newspapers and professional journals.