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How to Prepare a Business Plan: Your Guide to Creating an Excellent Strategy, Forecasting Your Finances and Producing a Persuasive Plan 6ed

by Edward Blackwell Kogan Page
Pub Date:
Pbk 224 pages
AU$32.99 NZ$33.03
Product Status: In Stock Now
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An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an excellent business plan in an engaging and accessible way. It includes essential coverage of producing cash flow forecasts, planning a business expansion, planning your borrowing and monitoring business progress.


Global case studies containing real business plans provide inspiration and real-life practical insight by analyzing the plans, monitoring the business' progress and discussing their problems. Sample business plans also show you the process in action and provide useful examples for creating your own. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced.


Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing they need.

    • Chapter - 00: Introduction;

    • Chapter - 01: Writing a Business Plan;

    • Chapter - 02: Simple Cash Flow Forecasts;

    • Chapter - 03: The Very Small Business;

    • Chapter - 04: Retail and Catering;

    • Chapter - 05: Manufacturing;

    • Chapter - 06: The Digital Business;

    • Chapter - 07: Expanding a Business;

    • Chapter - 08: The Market;

    • Chapter - 09: Planning the Borrowing;

    • Chapter - 10: How Not to Write a Business Plan;

    • Chapter - 11: Maintaining the Plan;

    • Chapter - 12: Small Business and the Trade Cycle;

    • Chapter - 13: Monitoring Progress

Edward Blackwell is a consultant on small business affairs. A former accountant, he ran his own business for many years, and so is well placed to offer advice. He is the author of several Kogan Page books.

How to Prepare a Business Plan is his best-known title and has, since its first edition, been translated into several languages.