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Starting a Business From Home: Your Guide to Planning Your Home Start-up, Reaching a Market and Creating a Profit 3ed

by Colin Barrow Kogan Page
Pub Date:
Pbk 304 pages
AU$34.99 NZ$39.12
Product Status: In Stock Now
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For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. Starting a Business from Home gives you the valuable advice you need on how to run a successful business from your own desk and, crucially, how to rise to the challenge of business expansion.


Packed with practical advice, Starting a Business From Home covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.

    • Chapter - 00: Introduction;
    • Chapter - 01: Finding the Right Business Opportunity;
    • Chapter - 02: Picking the Right Business for You;
    • Chapter - 03: Researching the Market;
    • Chapter - 04: Business Ownership and Title Issues;
    • Chapter - 05: Operating from Home;
    • Chapter - 06: Keeping the Communication Lines Open;
    • Chapter - 07: Bringing Your Product or Service to Market;
    • Chapter - 08: Building and Using Your Website;
    • Chapter - 09: Doing the Numbers;
    • Chapter - 10: Raising the Money;
    • Chapter - 11: Preparing a Business Plan;
    • Chapter - 12: Taking on Employees;
    • Chapter - 13: Growing Profitably;
    • Chapter - 14: Starting Up Overseas

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The 30 Day MBA series, The Business Plan Workbook and Financial Management for the Small Business (all published by Kogan Page).