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Business Research: Enjoy Creating, Developing and Writing Your Business Project

by Wilson Ng and Elayne Coakes Kogan Page
Pub Date:
Hbk 232 pages
AU$182.00 NZ$185.22
Product Status: Out of stock. Not available to order.
Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.

    • Chapter - 00: Introduction;
  • Section - ONE: Planning your project;
    • Chapter - 01: The nature of business research;
    • Chapter - 02: Methodology and methods;
  • Section - TWO: 'Doing' your project;
    • Chapter - 03: The project proposal;
    • Chapter - 04: Collecting quantitative data;
    • Chapter - 05: Collecting qualitative data through interviews;
    • Chapter - 06: Collecting data as an ethnographer;
    • Chapter - 07: Case study research;
    • Chapter - 08: Collecting data: less common methods;
    • Chapter - 09: Ensuring data saturation;
  • Section - THREE: Reporting your findings;
    • Chapter - 10: Analysing quantitative data;
    • Chapter - 11: Analysing qualitative data;
  • Section - FOUR: Writing your report;
    • Chapter - 12: Discussing project findings;
    • Chapter - 13: Conclusion to your report;
    • Chapter - 14: Reference lists;
    • Chapter - 15: Writing your abstract;
    • Chapter - 16: Conclusion

"The book is organized very carefully paying detailed attention to all practical issues that research students face in completing their studies at undergraduate and postgraduate levels."
Wilson is a Reader in Innovation and Entrepreneurship at the University of Roehampton London where he teaches innovation and entrepreneurship, organizational creativity, and research methods. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore. Dr Elayne Coakes is Senior Lecturer at Westminster Business School. She teaches Research Methods to MBA students. She is also visiting professor at the British Institute of Technology and E-Commerce where she teaches Executive MBA Research Methods. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience. She has published widely.