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ReCreating Strategy

by Cummings Stephen NZ Sage Publications Ltd
Pub Date:
09/2002
ISBN:
9780761970101
Format:
Pb+ 354 pages
Price:
AU$106.00 NZ$106.09
Product Status: Available in Approx 5 days
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ReCreating Strategy is a textbook written for students of strategy, change management and more general management courses. It will provide them with a better understanding of how they might bring together and apply the many analytical frameworks available to understanding an organization as a whole.

Stephen Cummings challenges the view that there is never one best framework and shows why the latest theory is not necessarily better than earlier ones.

The textbook includes short and long case studies, interesting pictorial aids and examples, and a generally more participative and rewarding approach than that offered by more mainstream texts. The book also offers more scope for individual lecturers who wish to encourage students to question assumptions and think creatively about strategy and management.

Deconstructing History, ReCreating Strategy PART ONE: DECONSTRUCTING MANAGEMENT Premodernism, Modernism and Postmodernism Deconstructing Management's History Management's Historical Limits PART TWO: RECREATING STRATEGY ReConceptualizing Business Ethics ReConceiving Strategy ReGenerating Change PART THREE: CASES AND FURTHER SOURCE MATERIALS Case One: Interbrew and Huyghe of Belgium A Tale of Two Breweries Case Two: Tayto Ireland and Walkers Crisp Wars Case Three: Ottakar's UK Living With the Amazons Case Four: Nike From Beaverton to the World Case Five: Natural History New Zealand

'Do you worry about organizations becoming slaves to markets? Do you wish that organizations had the nerve to build their own ethos rather than just grubbing for profit? Do you aspire to inspiration rather than perspiration? Why does management practice get in the way of thinking and creativity? Stephen Cummings provides insight and guidance in a book of genuine scholarship and creativity' - John McGee, President of the Strategic Management Society 'Management courses need more of what Stephen is offering. He wants us to go on an 'unlearning curve', one which leads to fresh thinking about strategy and the emerging roles and responsibilities of business and companies. This book not only tells us where we are coming from but, more importantly, it inspires us to think profoundly about where we could go. It's also a very good read' - Josephine Green, Director of Trends and Strategy, Philips 'I thoroughly recommend the book as a way of teaching strategy in a new and invigorating way' -Stewart Clegg, University of Technology, Sydney 'ReCreating Strategy provides a challenging examination of the emergence of management which combines postmodern and orthodox perspectives. Stephen Cummings is able to provide not only a fresh treatment of strategy and ethics but also to engage with a variety of potential audiences. He provokes and informs in equal measure' - Richard Whipp, Cardiff University 'A truly eclectic approach to strategy! Intellectually capturing, the book is great fun to read at the same time. A must for those who want to discuss management beyond styles, fads and fashions' - Hubert Wagner, Qonsult
Stephen Cummings: Victoria Management School, Victoria University of Wellington, New Zealand