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CIM 4 - 3 Postgraduate Diploma - Marketing Leadership and Planning - Study Text

by BPP Learning Media Chartered Institute of Marketing
Pub Date:
06/2012
ISBN:
9781445391519
Format:
Pbk 306 pages
Price:
AU$47.99 NZ$49.56
Product Status: In Stock Now
add to your cart
Valid to July 2013
The Marketing Leadership and Planning Study Text is a comprehensive, interactive, easy-to-follow, structured approach to the CIM syllabus. It focuses on how to develop and deliver strategic marketing plans that support an organisation's value proposition and that are designed to be flexible and responsive in a changing market place. Information is presented in manageable, bite-sized portions. Each chapter includes an overview of CIM learning objectives, 'The Real World' case study examples, learning activities, a roundup summarising learning points and a quick quiz to test knowledge.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.