Request Inspection Copy

If you are an Academic or Teacher and wish to consider this book as a prescribed textbook for your course, you may be eligible for a complimentary inspection copy. Please complete this form, including information about your position, campus and course, before adding to cart.

* Required Fields

To complete your Inspection Copy Request you will need to click the Checkout button in the right margin and complete the checkout formalities. You can include Inspection Copies and purchased items in the same shopping cart, see our Inspection Copy terms for further information.

Any Questions? Please email our text Support Team on


Email this to a friend

* ALL required Fields

Order Inspection Copy

An inspection copy has been added to your shopping cart

CIM 4 - 2 Postgraduate Diploma - Analysis and Decisions - Study Text

by BPP Learning Media Chartered Institute of Marketing
Pub Date:
Pbk 302 pages
AU$47.99 NZ$49.56
Product Status: In Stock Now
add to your cart
Valid to October 2013
The Analysis and Decision Study Text is a comprehensive, interactive, easy-to-follow, structured approach to the CIM syllabus. It aims to prepare you to perform a strategic audit of an organisation, assess its capability to deliver its business and marketing strategy in a challenging, diverse global market place and to recommend strategic options based on your evaluation. It presents information in manageable, bite-sized portions. Each chapter includes an overview of CIM learning objectives, 'The Real World' case study examples, learning activities, a roundup summarising learning points and a quick quiz to test knowledge.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.