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CIM 4 - 2 Postgraduate Diploma - Analysis and Decisions - Study Text

by BPP Learning Media Chartered Institute of Marketing
Pub Date:
06/2012
ISBN:
9781445391502
Format:
Pbk 302 pages
Price:
AU$47.99 NZ$49.56
Product Status: In Stock Now
add to your cart
Valid to October 2013
The Analysis and Decision Study Text is a comprehensive, interactive, easy-to-follow, structured approach to the CIM syllabus. It aims to prepare you to perform a strategic audit of an organisation, assess its capability to deliver its business and marketing strategy in a challenging, diverse global market place and to recommend strategic options based on your evaluation. It presents information in manageable, bite-sized portions. Each chapter includes an overview of CIM learning objectives, 'The Real World' case study examples, learning activities, a roundup summarising learning points and a quick quiz to test knowledge.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.