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CIM 4 - 1 Postgraduate Diploma - Emerging Themes - Study Text

by BPP Learning Media Chartered Institute of Marketing
Pub Date:
06/2012
ISBN:
9781445391496
Format:
Pbk 192 pages
Price:
AU$44.99 NZ$46.08
Product Status: In Stock Now
add to your cart
Valid to October 2013
At the request of CIM, BPP Learning Media has created this brand new Study Support Text. Written by the CIM examiner, it is a comprehensive, interactive, easy-to-follow, structured approach to the CIM syllabus. It also focuses on how to monitor new marketing practices beyond traditional models. Information is presented in manageable, bite-sized portions and includes worked examples, theory, 'The Real World' case studies, discussion topics and assignment best practices to establish you as a dynamic, modern-day marketer.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.