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CIM 4 - 1 Postgraduate Diploma - Emerging Themes - Study Text

by BPP Learning Media Chartered Institute of Marketing
Pub Date:
Pbk 192 pages
AU$44.99 NZ$46.08
Product Status: In Stock Now
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Valid to October 2013
At the request of CIM, BPP Learning Media has created this brand new Study Support Text. Written by the CIM examiner, it is a comprehensive, interactive, easy-to-follow, structured approach to the CIM syllabus. It also focuses on how to monitor new marketing practices beyond traditional models. Information is presented in manageable, bite-sized portions and includes worked examples, theory, 'The Real World' case studies, discussion topics and assignment best practices to establish you as a dynamic, modern-day marketer.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.