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CIM 3 - 4 Project Management In Marketing - Study Text

by BPP Learning Media Chartered Institute of Marketing
Pub Date:
Pbk 316 pages
AU$47.99 NZ$49.56
Product Status: In Stock Now
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Valid to July 2013
The Managing Marketing Study Text is a comprehensive, interactive, easy-to-follow, structured approach to the CIM syllabus. Its aim is to develop the marketer as a manager and to increase the understanding and knowledge required to develop and manage an organisation's marketing infrastructure, talent, capability and capacity. Information is presented in manageable, bite-sized portions. Each chapter includes an overview of CIM learning objectives, 'The Real World' case study examples, learning activities, a roundup summarising learning points and a quick quiz to test knowledge.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.