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CIM 3 - 2 Delivering Customer Value Through Marketing - Study Text

by BPP Learning Media Chartered Institute of Marketing
Pub Date:
Pbk 260 pages
AU$45.99 NZ$46.95
Product Status: In Stock Now
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Valid to July 2013
The Delivering Customer Value through Marketing Study Text is a comprehensive, interactive, easy-to-follow structured approach to the CIM syllabus. It covers how to develop and execute marketing activities that are designed to achieve customer satisfaction and meet organisational objectives, through strategies that deliver stakeholder value. You will learn how to develop a product portfolio, manage marketing channels, manage communications and customer's service expectations. Information is presented in manageable, bite-sized portions. Each chapter includes an overview of CIM learning objectives, 'The Real World' case study examples, learning activities, a roundup summarising learning points and a quick quiz to test knowledge.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.