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CIM 2 - 3 Marketing Information and Research - Study Text

by BPP Learning Media Chartered Institute of Marketing
Pub Date:
06/2012
ISBN:
9781445391434
Format:
Pbk 216 pages
Price:
AU$44.99 NZ$46.08
Product Status: In Stock Now
add to your cart
Valid to July 2013
The Marketing Information and Research Study Text is a comprehensive, interactive, easy-to-follow structured approach to the CIM syllabus. It covers how marketing information can help you gain an in-depth understanding of both the market in which an organisation operates, and the customers it seeks to serve. Different research methodologies and complementary approaches are explored. Information is presented in manageable, bite-sized portions. Each chapter includes an overview of CIM learning objectives, 'The Real World' case study examples, learning activities, a roundup summarising learning points and a quick quiz to test knowledge.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.