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CIM 2 - 2 Assessing the Marketing Environment - Study Text

by BPP Learning Media Chartered Institute of Marketing
Pub Date:
06/2012
ISBN:
9781445391427
Format:
Pbk 206 pages
Price:
AU$44.99 NZ$46.08
Product Status: In Stock Now
add to your cart
Valid to July 2013
The Assessing the Marketing Environment Study Text is a comprehensive, interactive, easy-to-follow structured approach to the CIM syllabus. The Study Text covers the nature and scope of internal and external marketing environments, the impact of international and global marketing and gives an overview of the marketing environment within the confines of the PESTEL model. Information is presented in manageable, bite-sized portions. Each chapter includes an overview of CIM learning objectives, 'The Real World' case study examples, learning activities, a roundup summarising learning points and a quick quiz to test knowledge.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.