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Designing and Managing a Research Project: A Business Student's Guide 3ed

by Michael Jay Polonsky and David Scott Waller Sage Publications, Inc
Pub Date:
05/2014
ISBN:
9781452276564
Format:
Pbk 352 pages
Price:
AU$129.00 NZ$135.65
Product Status: In Stock Now
add to your cart
Instructors
& Academics:
This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The text is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.

NEW TO THIS EDITION:

•Up-to-date content that incorporates the more recent references and resources from around the world to encourage more detailed discussions of concepts and activities on a broader spectrum, in addition to an extensive set of links to web paged materials from around the world on topics covered
•Research-based assignments embedded within the book and connected to the student study site to help explain how previous students have used the relevant material discussed within their projects, as well as full examples of student reports on the book’s webpage
•Expanded content, such as the discussion of plagiarism, and a wide variety of links to online materials, as well as online materials created for the text, have been added to help students better assess the material

KEY FEATURES:

•Full range of activities that allow students to solve practical issues and apply the methods they’ve learned
•Important topics not to be frequently discussed such as: student research ethics, working in groups, working with supervisors, and the literature review and how literature is used in writing
•Online examples of real student assignments that are supplemented with video interviews and web-based materials to allow students to see how other students have addressed various issues within their research projects
•Unique case study on establishing new environmental policies within a firm, with an alternative on the development of a new restraint chain provided on the instructor web page, allows students to work through a project and helps them identify the issues they will need to consider in their own research
•End-of-chapter checklists are provided to assist students in progressing though the research management stages to completion of project
•End-of-chapter questions assist students in considering various issues, and the advantages and disadvantages of a particular approach to their project issues

Part I: The Foundations
Chapter 1: Introduction
What Is Research?
How a Research Project Fits Within Your Business Education
Overview of the Book
Overview of the Book
Real World Examples
Case Study
Chapter Questions
References
Chapter 2: Choosing a Topic
Has the Topic Been Assigned?
Steps in Choosing a Topic
Project Checklist
Case Study
Chapter Questions
References
Chapter 3: The Role of the Supervisor
Understanding Your Supervisor
What Is the Role of a Supervisor?
Selecting a Supervisor
Selecting a Supervisor
Ground Rules and Expectations
Ground Rules and Expectations
Ground Rules and Expectations
Case Study
Chapter Questions
References
Chapter 4: Group Dynamics and the Role of Conflict
Group Work and Conflict
Positive and Negative Conflict
General Causes of Conflict
Conflict Stimulation
Managing Conflict
Conclusion
Conclusion
Case Study
Chapter Questions
References
References
Chapter 5: Ethical Considerations
What Is Human Intervention?
Codes of Ethical Conduct/Practice
Ethical Philosophies
Ethical Issues to Consider
Plagiarism, Academic Fraud and Misrepresenting the Results
Technology Issues
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Part II: Undertaking the Research
Chapter 6: Planning the Research Project
Importance of Planning
The Research Process
The Research Proposal
Managing the Research Process
Budgeting
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Chapter 7: Literature Review
What Is a Literature Review?
How Can Literature Be Used?
Where to Obtain Literature
How to Write a Literature Review
Referencing
Managing Your References
Project Checklist
Case Study
Chapter Questions
References
Chapter 8: Data Gathering
Factors to Evaluate Data-Gathering Methods
Types of Research Data
Secondary Data
Primary Data
Mixed Methods
Sampling Methods
Research Errors
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Appendix 8.1. Statistical Agencies
Chapter 9: Qualitative Data Analysis
Qualitative Data Collection Methods
Implementation
Analysis and Interpretation
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Chapter 10: Quantitative Data Analysis
Hypotheses, Errors, and Significance
Empirically Examining Data
Basic Analysis
Basic Associations
Basic Causal Relationships
Introducing Advanced Techniques
Conclusion
Project Checklist
Glossary
Case Study
Chapter Questions
References
Further Reading
Chapter 11: Establishing Recommendations
Describing the Results
Discussion and Interpretation
Research Implications
Recommendation Guidelines
Limitations
Future Research
Project Checklist
Case Study
Chapter Questions
References
Part III: Communicating the Results
Chapter 12: Presenting the Results
Ways to Present Research Findings
Numerical Tables
APA Style
Charts and Graphs
Pictures
Maps
Quotations
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Chapter 13: Writing the Report
Written Communication
When to Write?
Types of Reports
Structure of a Project Report
APA Standards
Conclusion
Project Checklist
Case Study
Chapter Questions
References
14.Oral Presentations
Before the Presentation
The Presentation
Wrapping Up
Groups and Group Members in Presentations
Video Presentations
Conclusion
Project Checklist
Case Study
Chapter Questions
References
15.Concluding Remarks
Some Final Hints for Those Undertaking a Project
Case Study (Epilogue)
Part I: The Foundations
Chapter 1: Introduction
What Is Research?
How a Research Project Fits Within Your Business Education
Overview of the Book
Overview of the Book
Real World Examples
Case Study
Chapter Questions
References
Chapter 2: Choosing a Topic
Has the Topic Been Assigned?
Steps in Choosing a Topic
Project Checklist
Case Study
Chapter Questions
References
Chapter 3: The Role of the Supervisor
Understanding Your Supervisor
What Is the Role of a Supervisor?
Selecting a Supervisor
Selecting a Supervisor
Ground Rules and Expectations
Ground Rules and Expectations
Ground Rules and Expectations
Case Study
Chapter Questions
References
Chapter 4: Group Dynamics and the Role of Conflict
Group Work and Conflict
Positive and Negative Conflict
General Causes of Conflict
Conflict Stimulation
Managing Conflict
Conclusion
Conclusion
Case Study
Chapter Questions
References
References
Chapter 5: Ethical Considerations
What Is Human Intervention?
Codes of Ethical Conduct/Practice
Ethical Philosophies
Ethical Issues to Consider
Plagiarism, Academic Fraud and Misrepresenting the Results
Technology Issues
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Part II: Undertaking the Research
Chapter 6: Planning the Research Project
Importance of Planning
The Research Process
The Research Proposal
Managing the Research Process
Budgeting
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Chapter 7: Literature Review
What Is a Literature Review?
How Can Literature Be Used?
Where to Obtain Literature
How to Write a Literature Review
Referencing
Managing Your References
Project Checklist
Case Study
Chapter Questions
References
Chapter 8: Data Gathering
Factors to Evaluate Data-Gathering Methods
Types of Research Data
Secondary Data
Primary Data
Mixed Methods
Sampling Methods
Research Errors
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Appendix 8.1. Statistical Agencies
Chapter 9: Qualitative Data Analysis
Qualitative Data Collection Methods
Implementation
Analysis and Interpretation
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Chapter 10: Quantitative Data Analysis
Hypotheses, Errors, and Significance
Empirically Examining Data
Basic Analysis
Basic Associations
Basic Causal Relationships
Introducing Advanced Techniques
Conclusion
Project Checklist
Glossary
Case Study
Chapter Questions
References
Further Reading
Chapter 11: Establishing Recommendations
Describing the Results
Discussion and Interpretation
Research Implications
Recommendation Guidelines
Limitations
Future Research
Project Checklist
Case Study
Chapter Questions
References
Part III: Communicating the Results
Chapter 12: Presenting the Results
Ways to Present Research Findings
Numerical Tables
APA Style
Charts and Graphs
Pictures
Maps
Quotations
Conclusion
Project Checklist
Case Study
Chapter Questions
References
Chapter 13: Writing the Report
Written Communication
When to Write?
Types of Reports
Structure of a Project Report
APA Standards
Conclusion
Project Checklist
Case Study
Chapter Questions
References
14.Oral Presentations
Before the Presentation
The Presentation
Wrapping Up
Groups and Group Members in Presentations
Video Presentations
Conclusion
Project Checklist
Case Study
Chapter Questions
References
15.Concluding Remarks
Some Final Hints for Those Undertaking a Project
Case Study (Epilogue)

Michael Polonsky
Deakin University

Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master’s degrees— from Rutgers University and Temple University—as well as a BS from Towson State University. Michael’s areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences.

David Scott Waller
University of Technology

David S. Waller (Ph.D) is a senior lecturer in marketing at the University of Technology Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University, Riverina. David has a Bachelor of Arts from the University of Sydney, a Master of Commerce from the University of New South Wales, and a Ph.D from the University of Newcastle. His research interests include advertising agencies, agency– client relationships, controversial advertising, international advertising, and marketing education. David has published a wide range of journal articles, primarily relating to advertising and marketing communication, and is a regular presenter at academic conferences. He has also authored/co-authored a number of university-level textbooks and workbooks which are used in several countries.