Solving Problems with Design Thinking: Ten Stories of What Worksby Jeanne Liedtka, Andrew King and Kevin Bennett Columbia University Press
- Pub Date:
- Hbk 232 pages
- AU$51.99 NZ$52.17
Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.
Foreword1. Dispelling the Moses Myth2. Reimagining the Trade Show Experience at IBM3. Postmerger Integration at Suncorp4. Transforming B2B Customer Engagement at 3M5. Rethinking Strategic Planning at SAP6. Redesigning the Customer Contact Center at Toyota7. Social Networking at MeYou Health8. Industry Collaboration in Financial Services with the FiDJI Project 9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen10. Engaging the Citizens of Dublin11. Scaling a Design Thinking Competency at Intuit12. Where Do We Go from Here?Postscript. Educating Managers for Design
Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute.
Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.