Marketing: A Critical Textbookby Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren and Mark Tadajewski SAGE Publications Ltd
- Pub Date:
- Pbk 256 pages
- AU$112.00 NZ$114.78
AU$89.00 | NZ$100.43
Other Available Formats:
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
Introducing the History of Marketing Theory and Practice Marketing 'Science' and the Paradigm Debates What's the Story? Analysing Marketing Discourse Interrogating the Ideological Function of Marketing The Management of Marketing Taking a Different Look at Business-to-Business Marketing Consumer Surveillance and Marketing Research Consumer Rights and Resistance Consumer Society and the Production of Identity Marketing and the Sign Globalization and Ethics
James Fitchett University of Leicester, UK
Matthew Higgins University of Leicester, UK
Gavin Jack La Trobe University, Australia
Ming Lim University of Leicester
Michael Saren University of Leicester
Mark Tadajewski University of Leicester