Request Inspection Copy

If you are an Academic or Teacher and wish to consider this book as a prescribed textbook for your course, you may be eligible for a complimentary inspection copy. Please complete this form, including information about your position, campus and course, before adding to cart.

* Required Fields

To complete your Inspection Copy Request you will need to click the Checkout button in the right margin and complete the checkout formalities. You can include Inspection Copies and purchased items in the same shopping cart, see our Inspection Copy terms for further information.

Any Questions? Please email our text Support Team on


Email this to a friend

* ALL required Fields

Order Inspection Copy

An inspection copy has been added to your shopping cart

Marketing: A Critical Textbook

by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren and Mark Tadajewski SAGE Publications Ltd
Pub Date:
Pbk 256 pages
AU$112.00 NZ$114.78
Product Status: In Stock Now
add to your cart
& Academics:
Available as eBook
AU$89.00 | NZ$100.43

Other Available Formats:

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

- Explains and debates key concepts in a clear, readable and concise manner.

- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.

- Includes a glossary of critical marketing terms.

- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Introducing the History of Marketing Theory and Practice Marketing 'Science' and the Paradigm Debates What's the Story? Analysing Marketing Discourse Interrogating the Ideological Function of Marketing The Management of Marketing Taking a Different Look at Business-to-Business Marketing Consumer Surveillance and Marketing Research Consumer Rights and Resistance Consumer Society and the Production of Identity Marketing and the Sign Globalization and Ethics

Nick Ellis University of Leicester
James Fitchett University of Leicester, UK
Matthew Higgins University of Leicester, UK
Gavin Jack La Trobe University, Australia
Ming Lim University of Leicester
Michael Saren University of Leicester
Mark Tadajewski University of Leicester