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Social Recruitment in HRM: A Theoretical Approach and Empirical Analysis

by Ginevra Gravili and Monica Fait Emerald Group Publishing Limited
Pub Date:
Hbk 280 pages
AU$82.00 NZ$84.35
Product Status: In Stock Now
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This book was born from the desire to analyze the role of social recruitment in human resources management. The first chapter analyzes theoretical background of social media communication and focuses on the trend to make use of these instruments in SMEs and public and non-profit sectors.

The second chapter explores an analysis of social sphere through three perspectives:

a) how it has changed the identity of individuals;

b) the relationship between social media and aspects of personality;

c) the correlation between social media and cultural dimensions.

The third chapter, focuses on the advantages and limitations of social recruitment and examines how employer branding can used strategically in order to attract potential candidates. The relationship between social network and recruitment has been analyzed through empirical research on public and non-profit sector and SMEs (using Cranet data) in the fourth chapter. The last chapter analyzes the competitive advantage which social recruitment can generate.
This book gives background on social media recruitment in small and medium enterprises and presents original empirical research on the use of social recruitment in the public, non-profit, and private sectors in the US and Europe. The authors look at what can be gained by the use of social media recruitment to generate competitive advantage, but also warn of the risks of sudden change if social recruitment is not well-planned. The book begins with an overview of the evolution of web-based communication models and a review of marketing strategies. Later chapters analyze theory grounding the use of social media in recruiting activities. Appendices provide the questionnaires used in the research. The book contains chapter summary points and many charts and graphs. Distributed in North America by Turpin Distribution.