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Psychology of Attitudes and Attitude Change 3ed

by Gregory R Maio, Geoffrey Haddock and Bas Verplanken SAGE Publications Ltd
Pub Date:
Pbk 400 pages
AU$95.00 NZ$99.13

SAGE Student Price: AU$80.75

Product Status: In Stock Now
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In this Third Edition, the authors continue to explore the scientific methods that are used to better understand attitudes and how they change, and it is now updated to reflect the flurry of research activity in this dynamic subject over the past few years. The book helps students grasp the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, and an appreciation of the scientific challenges that lay ahead. 

 Key features:

  • Even more international in scope – with research drawn from many countries

  • New research in areas such as hypocrisy, persuasion, matching and evaluative conditioning

  • Research highlights illustrating interesting and important case studies and their findings

  • Key terms and a glossary to help students get up to speed with terminology

  • Online resources including multiple choice questions, journal articles and flashcards for students, and PowerPoint slides and essay questions for lecturers at



PART I: Why Do Attitudes Matter?
Chapter 1: What are Attitudes and How are They Measured?
Chapter 2: The Three Witches of Attitude
PART II: What Do Attitudes Do?
Chapter 3: The Influence of Attitudes on Information Processing and Behavior
Chapter 4: How Do Attitudes Influence Behavior?
PART III: What Shapes Attitudes?
Chapter 5: Cognitive Influences on Attitudes
Chapter 6: Affective Influences on Attitudes
Chapter 7: Behavioral Influences on Attitudes
Chapter 8: Basic Principles in How Attitudes are Shaped
PART IV: What More is There to Learn?
Chapter 9: The Internal World
Chapter 10: The External World
Chapter 11: An Eye to the Future

The third edition of this book provides a comprehensive overview of attitudes and attitude change, topics central to social psychology. The new edition contains an updated glossary and questions to ponder section. It also details the latest attitudinal research including, for instance, recent studies involving implicit attitude measures. As such, the book is a must-read for students, teachers and researchers in psychology and related fields.