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Rhetorical Power of Popular Culture: Considering Mediated Texts 3ed

by Deanna Sellnow SAGE Publications, Inc
Pub Date:
03/2017
ISBN:
9781506315218
Format:
Pbk 344 pages
Price:
AU$159.00 NZ$164.35
Product Status: Available in Approx 14 days
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Available as eBook
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The Third Edition of The Rhetorical Power of Popular Culture introduces students to rhetorical theory and criticism through studying the persuasive potential of today's "texts" in popular culture. Each chapter introduces students to a particular rhetorical theory (e.g., narrative, dramatistic, Marxist, feminist), explores examples from popular culture that relate to the theory, and demonstrates how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Sample student essays in every chapter apply the critical approach of each chapter to a popular culture text to demonstrate rhetorical criticism in practice. Deanna Sellnow offers a step-by-step introduction that makes rhetorical theory and criticism accessible, relevant, and meaningful to students by focusing on the powerful roles that TV programs, advertisements, music, comics, and movies play in influencing our behaviors and beliefs.

Preface
Acknowledgments
CHAPTER 1. WHAT IS POPULAR CULTURE AND WHY STUDY IT?
What Is Popular Culture?
What Are Popular Culture Texts?
Why Study Popular Culture?
Conducting Rhetorical Analyses of Popular Culture Texts
Sample Student Essay
Summary
Challenge
Suggested Readings
References
CHAPTER 2. EXPANDING THE RHETORICAL TRADITION
The Nature of Rhetoric and Rhetorical Criticism
Evolution of the Rhetorical Tradition
The Neo-Aristotelian Approach to Rhetorical Criticism
New (Contemporary and Postmodern) Rhetorical Approaches
Sample Student Essay
Summary
Challenge
Suggested Readings
References
CHAPTER 3. A NARRATIVE PERSPECTIVE
Narration
Narrative Rationality
Conducting a Narrative Analysis
Sample Student Essay
Summary
Challenge
Suggested Readings
References
CHAPTER 4. A DRAMATISTIC PERSPECTIVE
The Dramatistic Life Cycle
Cluster Analysis
The Pentad
Conducting a Dramatistic Analysis
Sample Student Essays
Summary
Challenge
Suggested Readings
References
CHAPTER 5. A SYMBOLIC CONVERGENCE PERSPECTIVE
Fantasy Theme Analysis
Rhetorical Visions, Master Analogues, and Life Cycles
Conducting a Symbolic Convergence Analysis
Sample Analysis
Sample Student Essays
Summary
Challenge
Suggested Readings
References
CHAPTER 6. A NEO-MARXIST PERSPECTIVE
Ideology and Hegemony
Materialism and Economic Metaphors
Sites of Struggle
Conducting a Neo-Marxist Analysis
Sample Student Essays
Summary
Challenge
Suggested Readings
References
CHAPTER 7. FEMINIST PERSPECTIVES
Hegemony
Sites of Struggle
Waves of Feminism
Feminist Perspectives
Conducting a Feminist Analysis
Sample Student Essays
Summary
Challenge
Suggested Readings
References
CHAPTER 8. A MUSIC PERSPECTIVE: THE ILLUSION OF LIFE
Music as Rhetoric
The Illusion of Life
Conducting an Illusion of Life Analysis
Sample Student Essays
Summary
Challenge
Suggested Readings
References
CHAPTER 9. VISUAL PERSPECTIVES
History and Nature of Visual Communication
Visual Theory Perspectives
Visual Pleasure Theory
Conducting a Visual Pleasure Analysis
Sample Student Essay
Summary
Challenge
Suggested Readings
References
CHAPTER 10. MEDIA-CENTERED PERSPECTIVES
Media Ecology Theory
Media Logic
Social Learning Theory
Parasocial Relationship Theory
Cultivation Theory
Conducting an Analysis Using a Media-Centered Perspective
Sample Student Essay
Summary
Challenge
Suggested Readings
References
Appendix. Writing a Popular Culture Rhetorical Essay
Glossary
Index
About the Author

“Sellnow’s The Rhetorical Power of Popular Culture engages writers in complex critiques of popular culture and beyond. Above all, Sellnow orients writers towards establishing robust lines of inquiry while reminding us that these are situated processes that occur in specific contexts and communities of practice, constantly mediated by a variety of mediums.”

Deanna D. Sellnow  University of Central Florida, USA


 


Deanna Sellnow currently serves as the Gifford Blyton Endowed Professor of Communication and Director of the Division of Instructional Communication and Research in the College of Communication and Information at the University of Kentucky. Her research interests include popular culture rhetoric and instructional communication. She has presented her work at state, regional, national, and international conferences and has published in a variety of journals. She also conducts faculty development workshops across the country. She and her husband, Tim, have two children: Debbie and Rick.