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Media Ethics: Key Principles for Responsible Practice 2ed

by Patrick Lee Plaisance SAGE Publications, Inc
Pub Date:
Pbk 288 pages
AU$102.00 NZ$104.35
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Making ethics accessible and applicable to media practice, Media Ethics: Key Principles for Responsible Practice explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented case books, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behaviour. Author Patrick Lee Plaisance synthesises classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, both as media consumers and media professionals of the future. The revised and expanded second edition includes new examples and case studies throughout, expanded coverage of digital media, and two new chapters distinguishing the three major frameworks of media ethics and exploring media ethics across new media platforms including blogs, new forms of digital journalism, and social networking sites.

1. Ethics Theory: An Overview
2. Key Frameworks
3. Ethics Theory: Application to Media
4. Technology
5. Transparency
6. Justice
7. Harm
8. Autonomy
9. Privacy
10. Community
11. Conclusion
About the Author

"This book, more than any other media ethics textbook currently available, treats students as the intellectually curious, philosophically aware, and ethically motivated individuals that we hope them to be. As one brings one’s own wisdom to the reading with the understanding that there is more to learn, this is one of those rare books that has the potential to keep on giving to professors and to students."
Patrick Lee Plaisance is an assistant professor in the Department of Journalism and Technical Communication at Colorado State University, where he teaches media ethics, reporting and mass communication theory on the undergraduate and graduate levels. His primary research areas include media ethics, journalistic values, newsroom socialization and the philosophy of communication. His work has focused on analyzing how ethics theory can be more effectively brought to bear on media practice as well as on conducting qualitative and quantitative social-science research on journalistic decision-making. He worked for nearly 15 years as a journalist at newspapers around the country, including papers in Los Angeles, south Florida, New Jersey and Virginia. He received a Ph.D. in mass communications from Syracuse University. He has contributed chapters and case studies to numerous journalism and media ethics books and has published nearly a dozen peer-reviewed articles in journals including Journalism and Mass Communication Quarterly, Journal of Mass Media Ethics, Communication Theory, Journalism and Mass Communication Educator and The International Journal of Applied Philosophy.