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Social Media for Journalists: Principles and Practice

by Megan Knight and Clare Cook SAGE Publications Ltd
Pub Date:
05/2013
ISBN:
9781446211137
Format:
Pbk 288 pages
Price:
AU$79.00 NZ$81.74
Product Status: In Stock Now
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Available as eBook
AU$63.00 | NZ$71.74

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The essential guide to understanding and harnessing the tools of journalism today.

This text shows you how to master the enduring rules of good practice and the new techniques of social media: the complete who, what, where, when, how and, most importantly, why.

Sites and applications come and go, but their functions need to be fully understood before we can make the most of their potential in this new wired and connected age. This text gives a thorough guide to principles and practice, including:

• how to find, write and break stories with social media

• an online journalism toolkit to get you started

• using crowdsourcing to find and follow stories

• getting on top of user-generated content

• the ins and outs of copyright and ethics

• the new role of the working journalist

• building your brand and making money

• the new economy of journalism and how to get ahead.

More than a simple 'how-to' guide, this book takes you to the next level with its cutting-edge level of integration between theory and practice. It is the essential one-stop guide for students and practitioners of journalism.

Introduction: Networked Journalism
PART ONE: THE NETWORKED JOURNALISTS' TOOLKIT
Finding the Story
Producing Content in a Social Landscape
Data Journalism and Crowdsourcing
Distributing the Story
PART TWO: THE NETWORKED ECOLOGY
Citizen Journalism and the Public Sphere
Collaborative Journalism and User-Generated Content
PART THREE: THE NEW RULES OF ENGAGEMENT
Ethics and the Code of Conduct
Truth and Verification
Journalism and the Law
PART FOUR: THE NEW ECONOMICS OF JOURNALISM
Freelancing and Building Your Brand
Becoming a Media Entrepreneur
The Business of Networked Journalism
Conclusion: News in a New Media Ecology

 


Social media has had a profound impact on the news industry. It has revolutionized the way the mainstream media engages with its audiences. It has given journalists incredibly powerful new tools to find, verify and tell stories and opened the means of publication to all. There is no doubt it offers great opportunities but it also poses great challenges and questions. What are the ethics and values of journalism in 2013, who controls the media and how can the traditional, big media build new relationships? This book is an excellent and much-needed guide for any journalist working in an increasingly complex media environment.
Megan Knight Central Lancashire University
Clare Cook Central Lancashire University