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Sports Public Relations

by Jacquie L'Etang SAGE Publications Ltd
Pub Date:
Pbk 216 pages
AU$76.00 NZ$78.26
Product Status: In Stock Now
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Sport is one of the world's major businesses but it is also entertainment, celebrity, participation, fandom and a central part of our culture, communication and social identification. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book:

• explains what is, and should be, the role of public relations and communication management in sport

• shows how and when the sports industry needs public relations experts

• enables a unique insight into sports business and organizations

• grounds students with strategic skills and critical thinking to use in their future public relations work

Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.

Introducing PR and SportTheories and Critiques of Sports PR Corporate Communication in OrganizationsGlobalization, Culture and Sports PRSports Business and PR Sports Spectacle, Mega Events and PRPromoting Sport for Social Goals PR for Minority and Lifestyle SportsUnderstanding PR and Sport in Context

Jacquie L’Etang’s Sports Public Relations provides insight into the broad functions of public relations in sport at all levels beyond the traditional publicity pigeonhole, while challenging us to consider the PR role in the complex interplay between sport and society. Its rigorous theoretical and ethical discussions are well illustrated with current examples from diverse sportsIt will be an asset to sport PR students.
Jacquie L'Etang - Stirling University, United Kingdom