Problems in Marketing: Applying Key Concepts and Techniques 2edby Luiz A M Moutinho and Charles S Chien SAGE Publications Ltd
- Pub Date:
- Pbk 336 pages
- AU$102.00 NZ$104.35
AU$81.00 | NZ$91.83
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Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.
Environmental Scanning / Consumer Behaviour / Market Research and Market Forecasting / Strategic Marketing / Positioning, Product and Pricing / Pricing / Integrated Marketing Communication / Internet Marketing / Sales and Distribution Management / International Marketing / Issues and Trends