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Media Interview Techniques: A Complete Guide to Media Training

by Robert Taylor Kogan Page
Pub Date:
Pbk 224 pages
AU$54.99 NZ$57.38
Product Status: Not Our Publication - we no longer distribute
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& Academics:
Any individual preparing for an encounter with the media, however practised they are or well-rehearsed, understandably feels a sense of trepidation over failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure and discoverability, so they also present an ever-growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break interview where every word, gesture or expression counts. Never has media training been more relevant, or more in demand. Media Interview Techniques is the authoritative and up-to-the-minute guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion to help you prepare for that occasion when you are called upon to publicly represent your organization. Supported throughout with insightful anecdotes and examples, this methodology has been proven across the spectrum of industry sectors both nationally and internationally, and will apply whether you are speaking for a commercial company, a charity or NGO, public services or as a subject expert. No PR executive or Press Officer can afford to be without a copy for briefing clients prior to an interview.

    • Chapter - 01: Why do a media interview?
    • Chapter - 02: Preparing for your interview;
    • Chapter - 03: How to create a resonant message;
    • Chapter - 04: Keeping your cool;
    • Chapter - 05: Voice and body language;
    • Chapter - 06: The perfect tone of voice;
    • Chapter - 07: Keeping control of the interview;
    • Chapter - 08: Winning over sceptical and hostile audience;
    • Chapter - 09: Crisis media interviews;
    • Chapter - 10: Capitalizing on your interview

"Robert Taylor is as thorough as they come and this guide reflects his detailed approach. It is an important reference point for companies and PR practitioners alike and will definitely be an additional tool we use when advising our clients, both global and start-up companies. Preparation prior to interacting with the media is integral and something we prioritise at Spider PR and this will definitely enhance our stringent briefing process."
Robert Taylor is one of the UK's most experienced media trainers:histrainees include more than 1,000 executives from the Foreign andCommonwealth Office, the Department for International Development andthe British Council, including ambassadors.Other clients have includedthe executive management teams of the Olympic Delivery Authority forLondon 2012, senior executives at Accenture, BT, British Airways, FedEx,SAP, Orange, Oracle and SITA, as well as a huge range of public sectorbodies and charities.He has been the leading media trainer of theChartered Institute of Public Relations since 2008.