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Business Research: Enjoy Creating, Developing and Writing Your Business Project

by Wilson Ng and Elayne Coakes Kogan Page
Pub Date:
Pbk 232 pages
AU$66.00 NZ$68.70
Product Status: In Stock Now
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Business Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organisation and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organisations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.

• Turns the cycle of frustration and poor understanding of research methods for student researchers on its head by making the process of learning about research enjoyable.
• Adopts a student’s perspective in conceiving and structuring an academic research project and in addressing issues that students face as they embark on their new task.
• Unlike other research methods books, it takes a focus on the business organisation so that business students can see the contextual relevance of learning research methods and easily apply them.

    • Chapter - 00: Introduction;
  • Section - ONE: Planning your project;
    • Chapter - 01: The nature of business research;
    • Chapter - 02: Methodology and methods;
  • Section - TWO: 'Doing' your project;
    • Chapter - 03: The project proposal;
    • Chapter - 04: Collecting quantitative data;
    • Chapter - 05: Collecting qualitative data through interviews;
    • Chapter - 06: Collecting data as an ethnographer;
    • Chapter - 07: Case study research;
    • Chapter - 08: Collecting data: less common methods;
    • Chapter - 09: Ensuring data saturation;
  • Section - THREE: Reporting your findings;
    • Chapter - 10: Analysing quantitative data;
    • Chapter - 11: Analysing qualitative data;
  • Section - FOUR: Writing your report;
    • Chapter - 12: Discussing project findings;
    • Chapter - 13: Conclusion to your report;
    • Chapter - 14: Reference lists;
    • Chapter - 15: Writing your abstract;
    • Chapter - 16: Conclusion

‘I completely agree with the author(s) about the lack of attention to business organisation in current research methods textbooks. I do believe this book will fill this gap and hope it will provide us with a useful teaching resource to bring life to business research methods classes. I will certainly use this book with my MBA students.’
Dr Jayawarna, University of Liverpool

‘Despite constantly encouraging UG and PG students to access the seminal books they regularly ignore them due in my view to the weight and scholarly approaches taken. I very much welcome the idea of a lightweight accessible book on research.’
Dr Sue Greener, University of Brighton, Senior Lecturer in Business Research Methods

No other books currently focus on the business organization, so yours has an edge.’
Dr. Gizem Oksuzoglu Guven, Brunel Business School
Wilson is a Reader in Innovation and Entrepreneurship at the University of Roehampton London where he teaches innovation and entrepreneurship, organizational creativity, and research methods. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore. Dr Elayne Coakes is Senior Lecturer at Westminster Business School. She teaches Research Methods to MBA students. She is also visiting professor at the British Institute of Technology and E-Commerce where she teaches Executive MBA Research Methods. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience. She has published widely.