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Planning and Managing Public Relations Campaigns: A Strategic Approach 4ed

by Anne Gregory Kogan Page
Pub Date:
Pbk 224 pages
AU$66.00 NZ$68.70
Product Status: In Stock Now
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Getting a public relations campaign or programme off the ground can seem an overwhelming task. The secret of success lies in good planning and effective management. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners.


Practical and easy to read, the book demonstrates a 12-point plan for ensuring success and covers many vital areas including the role of public relations in organisations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.  


Planning and Managing Public Relations Campaigns is already widely used on courses and regarded as one of the best 'how-to' guides for students and practitioners. This fully updated new edition features new developments in public relations, including social media, and new case studies.  


About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

    • Chapter - 01: Planning and Managing; the context;
    • Chapter - 02: Public relations in context;
    • Chapter - 03: Starting the planning process;
    • Chapter - 04: Research and analysis;
    • Chapter - 05: Communication theory and setting aims and objectives;
    • Chapter - 06: Knowing the Publics and Messages;
    • Chapter - 07: Strategy and tactics;
    • Chapter - 08: Timescales and resources;
    • Chapter - 09: Knowing what has been achieved: Evaluation and review

"Probably the best how-to guide for students and practitioners alike."
Anne Gregory is one of the leading academics in public relations in the UK. Anne is Professor of Public Relations and Director of the Centre for Public Relations Studies at Leeds Metropolitan University.Before becoming an academic, Anne spent twelve years in public relations practice, working both in-house and for consultancies. She is Consultant Editor of the PR in Practice Series and is the editor of Public Relations in Practice and author of Planning and Managing Public Relations Campaigns also in this series, published by Kogan Page.