Results 9511 to 9525 of 10209

How to Write Great Copy: Learn the Unwritten Rules of Copywriting 2ed

by Dominic Gettins Kogan Page
Pub Date:
04/2006
ISBN:
9780749446635
Format:
Pbk 208 pages

In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact...

  • AU$58.99
  • NZ$62.61
Available in Approx 5 days
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Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

by Sami Finne & Hanna Sivonen Kogan Page
Pub Date:
12/2008
ISBN:
9780749454562
Format:
Hbk 384 pages

The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International...

  • AU$72.00
  • NZ$77.39
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Essential Law for Marketers

by Ardi Kolah Kogan Page
Pub Date:
01/2013
ISBN:
9780749464509
Format:
Pbk 376 pages

The second edition of the bestselling marketing law book helps to steer the reader through the legal minefield of EU and UK laws...

  • AU$57.99
  • NZ$61.74
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High Impact Marketing That Gets Results

by Ardi Kolah Kogan Page
Pub Date:
01/2013
ISBN:
9780749464523
Format:
Pbk 352 pages

Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That...

  • AU$56.99
  • NZ$60.00
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale 2ed

by Markus Ståhlberg & Ville Maila Kogan Page
Pub Date:
02/2012
ISBN:
9780749464714
Format:
Hbk 296 pages

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively...

  • AU$71.00
  • NZ$74.78
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Politics of the Administrative Process 6ed

by Donald F Kettl CQ Press
Pub Date:
01/2014
ISBN:
9781483332932
Format:
Pbk 560 pages

Thoroughly updated with new scholarship, data, and events, this text remains reader-friendly with its engaging opening vignettes...

  • AU$257.00
  • NZ$271.30
New Edition Coming in January
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Organizational Challenges to Regulatory Enforcement and Compliance: A New Common Sense About Regulation

by Susan S Silbey Sage Publications, Inc
Pub Date:
08/2013
ISBN:
9781483345086
Format:
Pb+ 184 pages

Postcard: The Annals v649See final pass of 1137060Front Cover (Please use journal cover for Annals Volume 649)Organizational...

  • AU$58.99
  • NZ$61.74
Available in Approx 14 days
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Primary Mathematics Audit and Test 4ed

by Mike Fletcher and Claire Mooney Learning Matters
Pub Date:
12/2013
ISBN:
9781446282717
Format:
Pb+ 80 pages

This popular, widely recommended, text supports trainees on primary initial teacher training courses where a secure knowledge...

  • AU$42.99
  • NZ$45.21
Available in Approx 5 days
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Professional Lives of Community Corrections Officers: The Invisible Side of Reentry

by Faith Lutze Sage Publications, Inc
Pub Date:
11/2013
ISBN:
9781452242262
Format:
Pbk 296 pages

One of the first contemporary works to bring together research focused on community corrections officers, Professional Lives of...

  • AU$88.00
  • NZ$93.04
Available in Approx 14 days
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Spoken Vietnamese Instructor's Manual for Activities Manual

by Le Pham Thuy-Kim Northern Illinois University Press
Pub Date:
11/2013
ISBN:
9780875806594
Format:
Pbk 64 pages

The activities manuals for Spoken Vietnamese for Beginners are designed to supplement each of the textbook and Atilde;s twenty...

  • AU$25.99
  • NZ$27.82
Available in Approx 14 days
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Latino Families in Therapy: A Guide to Multicultural Practice 2ed

by Celia Jaes Falicov Guilford Publications
Pub Date:
11/2013
ISBN:
9781462512515
Format:
Pb+ 484 pages

Since its initial publication, this acclaimed work has provided a comprehensive conceptual framework and hands-on strategies for...

  • AU$135.00
  • NZ$142.61
Available in Approx 14 days
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Available now as eBook
  • AU$135.00
  • NZ$156.87

National Security through a Cockeyed Lens: How Cognitive Bias Impacts U.S. Foreign Policy

by Steve A Yetiv Johns Hopkins University Press
Pub Date:
10/2013
ISBN:
9781421411255
Format:
Pbk 168 pages

'How do mental errors or cognitive biases undermine good decision making?' This is the question Steve A Yetiv takes up in his...

  • AU$49.99
  • NZ$53.91
Available in Approx 14 days
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Flawed Logics: Strategic Nuclear Arms Control from Truman to Obama

by James H Lebovic Johns Hopkins University Press
Pub Date:
09/2013
ISBN:
9781421411026
Format:
Pbk 312 pages

James H. Lebovic explores the logic of seeking peace in an arms race. Flawed Logics offers a compelling intellectual history...

  • AU$94.00
  • NZ$99.13
Title is Print on Demand - May take 4 weeks
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How Finance Is Shaping the Economies of China, Japan, and Korea

by Yung Chul Park and Hugh Patrick Columbia University Press
Pub Date:
10/2013
ISBN:
9780231165266
Format:
Hbk 376 pages

This volume connects the evolving modern financial systems of China, Japan, and Korea to the development and growth of their economies...

  • AU$117.00
  • NZ$123.48
Available in Approx 14 days
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Shifting Sands: The United States in the Middle East

by Joel S Migdal Columbia University Press
Pub Date:
12/2013
ISBN:
9780231166720
Format:
Hbk 424 pages

Joel S. Migdal focuses on the approach U.S. officials adopted toward the Middle East after World War II, one that paid scant attention...

  • AU$86.00
  • NZ$91.30
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